Social Media Marketing Director

Position Overview

Cosmetic Surgery Affiliates is a premier provider of elective cosmetic procedures dedicated to transforming lives through innovative, patient-centered care. Our board-certified surgeons and experienced staff prioritize safety, natural results, and an unparalleled patient experience. As Social Media Director, you will be the architect of our digital voice – creating strategy, content, and connections that educate, inspire, and engage. You will work closely with our Surgeons and Executive team in our Oklahoma City location, empowering staff to capture authentic patient moments that comply with HIPAA and medical ethics.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across all platforms to increase brand visibility, engagement, and lead generation.
• Build and manage detailed content calendars featuring patient stories, before-and-after transformations, educational posts, live Q&As, and more.
• Train staff in both locations to capture patient photos, videos, and stories responsibly and creatively.
• Analyze KPIs and present monthly performance reports to the Executive Team and Surgeons.
• Stay informed on trends in cosmetic surgery, social platforms, and regulatory guidelines to maintain compliance while innovating content.
• Manage social advertising budgets, influencer partnerships, and digital tools to maximize reach and ROI.
• Ensure all content is accurate, empathetic, inclusive, and enhances the patient experience.
• Drive increases in Surgery and Med Spa revenue.

Required Qualifications

• Minimum 3-5 years of professional experience in social media management with a proven record of success.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Strategic thinker with a self-starter mindset and a commitment to high standards, safety, and patient trust.
• Skilled in content creation, SEO/SEM, social analytics, and tools such as Canva, Adobe Creative Suite, Meta Business Suite, and Salesforce.
• Understanding of HIPAA, FTC guidelines, and ethical marketing practices in healthcare.
• A passion for enhancing the patient journey through digital innovation.

Preferred Qualifications

• Experience in the beauty, aesthetics, or medical sectors is a plus.

Benefits & Perks

• Pay: From $50,000.00 per year
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance