MARKETING SPECIALIST

Position Overview

The Marketing Specialist for Zap Solutions plays a key role in promoting the AMP software suite through strategic marketing initiatives that build awareness, generate qualified leads, and support revenue growth in higher education admissions markets. This full-time position is located in Pittsburgh, PA (Hybrid – typically 2 days per week in office) and starts ASAP. Compensation: Starting Salary is Negotiable.

Key Responsibilities

• Plan and execute multi-channel marketing campaigns (email, social, events, digital ads).
• Build, test, and deploy HubSpot email campaigns and sequences, ensuring personalization, accuracy, and reporting.
• Maintain and optimize HubSpot contact/company data for targeted outreach.
• Conduct market research to identify new prospects and trends in higher education and health-related fields.
• Track, analyze, and report campaign performance, recommending optimizations.
• Support the planning and promotion of webinars, conferences, and industry events.
• Write and edit marketing collateral, case studies, blog posts, and email campaigns.
• Manage Zap Solutions’ social media presence (primarily LinkedIn) to ensure consistent brand messaging.
• Contribute to thought leadership content to strengthen AMP’s market presence.
• Partner with Sales to align marketing programs with lead generation and revenue goals.
• Collaborate with Product to ensure accurate representation of AMP features and benefits.
• Represent Zap Solutions at industry events and through client-facing activities.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of professional marketing experience, ideally in SaaS, B2B, or higher education.
• Hands-on experience with HubSpot (or similar CRM/marketing automation tools), including email campaign execution and sequence building.
• Strong writing and content creation skills for diverse audiences (e.g., Directors of Admission, Deans, administrators).
• Familiarity with email marketing best practices, social media management, and campaign performance analysis.
• Proficiency in Google Workspace and Microsoft Office; design experience (Canva, Adobe Creative Suite) is a plus.
• Highly organized, detail-oriented, and proactive with the ability to manage multiple projects simultaneously.
• Projects a positive image for Zap Solutions, demonstrating professional communication and a collaborative, growth-focused team culture.