Product Manager, Vice President - Marketing Campaign Workflow

Position Overview

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. In this role, you act as the voice of the customer while developing profitable products that deliver exceptional value. You guide successful launches, gather crucial feedback, and ensure top-tier client experiences—all while maintaining a strong commitment to scalability, resiliency, and stability through close collaboration with cross-functional teams.

Key Responsibilities

• Develop a product strategy and vision that delivers value to customers
• Manage discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
• Own, maintain, and develop a product backlog that supports the strategic roadmap and overall value proposition
• Build a framework and track the product's key success metrics including cost, features, risk posture, and reliability
• Lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• Create detailed requirements from high-level business objectives down to technical execution plans in partnership with stakeholders
• Collaborate on enterprise-level applications from Proof of Concept through mature environment maintenance
• Drive discovery for new lines of business, capturing key requirements and writing user stories for development teams
• Act as a center for knowledge with a deep curiosity about marketing operations, and share insights with team members

Required Qualifications

• 5+ years of experience or equivalent expertise in product management or a relevant domain
• Advanced knowledge of the product development life cycle, design principles, and data analytics
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• Strong capability to absorb, process, and translate complex technical material into clear requirements addressing business problems
• Experience formulating and communicating a clear product strategy in both written and verbal form
• Ability to navigate a large web of partners to efficiently gather input for product planning and execution
• Proven leadership in managing technical teams by defining prioritization, establishing requirements, and sharing roadmap updates

Preferred Qualifications

• Experience working in a highly matrixed, complex organization
• Prior experience in bank retail/branch arenas or related areas
• Deep expertise in product strategy and communication
• Experience in Technical Modernization and cloud environments, managing products for technical platforms or data-focused capabilities (knowledge of API, Microservices, AEM, JavaScript, AWS, etc.)
• Martech experience
• Familiarity with Camunda BPMN, Pega, Adobe Workfront, or the Atlassian suite