Marketing Specialist

Marketing Specialist

Advanblack | Pomona, California | Full-Time, On-Site

About Advanblack

Advanblack is a leading aftermarket manufacturer of premium Harley-Davidson touring parts — stretched saddlebags, trunk packs, fairings, and carbon-fiber components sold to riders, dealers, and shops across the U.S. and internationally. We’re a fast-moving, product-obsessed team with a passionate customer base, a growing dealer network, and a strong presence on social media and at motorcycle events.

We’re hiring a Marketing Specialist to own our email channel end-to-end and take on a broader marketing role across social media, events, and influencer partnerships.

The Role

You’ll be the person who turns our customer list into revenue. That means getting hands-on with a modern email marketing platform, understanding who our customers are, segmenting them properly, and building flows and campaigns that drive repeat purchases, launch new products, and keep our brand top of mind. Beyond email, you’ll help run our broader marketing program — social media, events, influencers, copy across our website and product materials, and campaign ideas.

This is a hands-on, in-office role. You’ll work closely with our video/content team, sales team, and leadership to build campaigns from concept to execution.

What You’ll Do

Email Marketing (primary focus)

• Own our email marketing platform (we’re evaluating Klaviyo and comparable tools — you’ll help us pick and stand it up): audience management, list health, deliverability, reporting.
• Analyze our customer base and build meaningful segments (new buyers, repeat customers, dealers, bike model, product interest, lifecycle stage, etc.).
• Design, launch, and optimize automated flows: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, dealer nurture, VIP.
• Plan and execute the monthly campaign calendar: new product launches, promotions, seasonal pushes, events.
• Write email copy, brief designers on visuals, coordinate with the video/content team for assets.
• A/B test subject lines, offers, and send times; report on open, click, conversion, and revenue-per-recipient.

Broader Marketing

• Manage our social media calendar and posts (Instagram, Facebook, TikTok, YouTube) in collaboration with the content team.
• Write and edit copy across the business: website pages, product descriptions, product instructions and manuals, packaging inserts, ads, and other brand materials.
• Help plan and organize brand events — bike shows, dealer events, rider meetups, trade shows.
• Identify, reach out to, and coordinate with influencers, builders, and content creators in the Harley/V-twin space.
• Bring marketing ideas to the table: promotions, giveaways, partnerships, content angles, community activations.
• Work with the sales team on dealer-facing campaigns and materials.
• Track results and share what’s working (and what isn’t) with the leadership team.

What We’re Looking For

• 2–5 years of email marketing experience with proven results — ideally at an e-commerce brand.
• Hands-on experience with a modern email marketing platform (Klaviyo strongly preferred; Mailchimp, Attentive, Omnisend, or similar also welcome) — you can build flows, segments, and templates without hand-holding.
• Strong copywriting across formats — you can write email, web, product, and instruction copy that sounds like a brand, not a robot.
• Analytical mindset — comfortable in spreadsheets, comfortable reading campaign data and drawing conclusions.
• Social media fluency — you understand what performs on Instagram, TikTok, and YouTube.
• Project management — you can juggle multiple campaigns, deadlines, and stakeholders.
• Self-starter — you spot opportunities and run with them without waiting to be told.
• Team player — you enjoy working shoulder-to-shoulder with content, sales, and leadership.

Nice to Have

• Fluent with AI tools (big plus) — you use AI to move faster on research, customer analysis, segmentation ideas, and first drafts. That said, we don’t want AI-generated content going out the door as-is: every piece of copy is human-edited, on-brand, and sounds like a person wrote it.
• Experience marketing to motorcycle, automotive, or powersports audiences.
• Familiarity with Shopify, Magento, or similar e-commerce platforms.
• Basic design skills (Canva, Figma, Photoshop) for quick asset edits.
• Experience with influencer outreach and management.
• Event planning or trade show experience.
• Passion for motorcycles — or willingness to learn the culture fast.

What We Offer

• Competitive salary based on experience.
• Health benefits.
• Paid time off and holidays.
• A real seat at the table — your ideas will ship, not sit in a queue.
• A collaborative, fast-moving team where you’ll see the impact of your work every month.
• Opportunity to grow into a marketing manager role as the program scales.

The Details

• Location: Pomona, California (in-office, full-time).
• Schedule: Monday–Friday, standard business hours.
• Reports to: CEO

How to Apply

Send your resume and a short note telling us: (1) an email campaign or flow you built that you’re proud of, with results if you have them, and (2) why Advanblack interests you.

Bonus: link us to any brand social feeds, email programs, or campaigns you’ve worked on.

Advanblack is an equal opportunity employer.

Job Type

Full-time

Pay

$60,000.00 - $80,000.00 per year

Benefits

• Employee discount
• Paid time off

Application Question(s)

• Do you have a passion for powersports?

Education

Bachelor's: (Preferred)

Experience

• Email marketing: 2 years (Required)
• Motorcycle or Powersport Industry: 2 years (Preferred)

License/Certification

Motorcycle License: (Preferred)

Willingness to travel

Travel: 25% (Required)

Work Location

Location: Hybrid remote in Pomona, CA 91767