Social Media Manager

Position Overview

Govini transforms Defense Acquisition by leveraging software-driven strategies. Our Marketing team is seeking a dynamic Social Media Manager to drive our digital presence and expand our influence in the defense technology space. In this role, you will develop and execute comprehensive social media strategies, create high-quality, platform-tailored content, and build engaged communities among defense and national security professionals. Reporting to the Head of Marketing and based in Arlington, Virginia, you will translate complex technical concepts into compelling digital narratives. Up to 10% travel may be required.

Key Responsibilities

• Develop and execute a comprehensive social media strategy and campaigns across platforms such as LinkedIn and X to drive brand awareness and engagement.
• Create and publish high-quality content tailored to each platform while maintaining a consistent editorial calendar and capitalizing on real-time opportunities.
• Own the Govini blog by creating content and coordinating with internal thought leaders for unique contributions.
• Monitor defense, national security, and technology conversations to identify and seize emerging opportunities.
• Transform complex Defense Acquisition concepts, data insights, and product information into compelling short-form content (posts, videos, graphics).
• Build and cultivate engagement with key defense and technology audiences across social platforms.
• Collaborate with the Communications team to amplify earned media placements, thought leadership, and events on social media.
• Execute and report on paid social campaigns to expand reach and awareness among target audiences.
• Track key metrics to measure social media effectiveness and optimize tactics continuously.
• Support executive social media presence by creating content for leadership and identifying topical engagement opportunities.
• Stay updated with platform changes, algorithm updates, and emerging trends to keep Govini’s approach cutting-edge.

Required Qualifications

• US Citizenship is required.
• 5+ years of experience managing social media channels for high-growth, entrepreneurial B2B or B2G technology companies.
• Proven track record of growing engagement and audience size through consistent, strategic content creation.
• Ability to execute both tactical and strategic initiatives, combining analytical and creative work.
• Demonstrated ability to produce high-volume content without compromising quality or strategic alignment.
• Experience translating complex technical or industry-specific concepts into engaging digital content.
• Impeccable copywriting skills.
• Experience with enterprise social media management and analytics tools, along with basic visual design skills for independently creating graphics.
• Exceptional time management skills to balance planned content calendars with real-time opportunities.
• Ability to work collaboratively across teams while owning the social media function.

Preferred Qualifications

• Interest and/or understanding of the US National Security & Defense domain.
• Experience with basic video creation and editing for social media platforms.
• Familiarity with the defense industry media landscape.
• Experience with marketing automation platforms and CRM integration for lead generation and metrics tracking.