Marketing Data and Insights Manager

Position Overview

Insomnia Cookies is looking for Marketing Data & Insights Manager—a powerhouse individual contributor who loves getting hands-on with data and transforming insights into high-impact marketing strategy. In this role, you'll be the go-to authority on all things marketing analytics: customer behavior, campaign performance, attribution, segmentation, forecasting, experimentation, and the systems that power it. You won't manage people (yet!), but you will manage the full analytics ecosystem for the Marketing organization—from building pipelines to shaping strategy—playing a critical role in driving brand awareness, customer acquisition, loyalty, and revenue across our ever-growing footprint.

Key Responsibilities

• Responsibilities: Marketing Analytics, Insights & Strategy – Analyze customer behavior, segmentation, purchase patterns, and lifecycle trends to surface insights that guide strategy across digital, in-store, loyalty, and delivery channels. Create, maintain, and continuously improve dashboards and reporting suites tracking core KPIs including CAC, ROAS, LTV, conversion, engagement, retention, and offer performance. Own attribution modeling and partner with digital teams to refine how true campaign impact is measured. Build forecasting models to predict campaign performance, loyalty engagement, and customer value to support planning cycles and budget decisions. Monitor marketing and promotional performance in real time, proactively calling out wins, risks, and opportunities.
• Experimentation & Optimization – Design, launch, and evaluate A/B and multivariate tests across marketing channels, website/app experiences, loyalty, and in-store initiatives. Translate test outcomes into clear recommendations, guidelines, and next steps for cross-functional partners. Develop frameworks to help scale experimentation from sample sizing to test governance.
• Data Infrastructure, Tools & Quality – Own and manage marketing data pipelines and integrations in partnership with BI/Engineering, ensuring clean, reliable, business-ready datasets. Serve as the primary administrator and subject-matter expert for GA4, Braze, Salesforce/CRM, and ad platform analytics. Maintain strong data hygiene and validation processes; identify and resolve issues swiftly. Help evolve the analytics tech stack through collaboration on tool evaluations and implementation.
• Cross-Functional Partner & Advisor – Act as the dedicated analytics partner for Marketing, ensuring data-driven decisions yield measurable success. Collaborate with Finance on marketing ROI, budget planning, and forecasting, and partner with Product for customer experience insights across web, app, loyalty programs, and delivery enhancements. Present findings and recommendations to business leaders and senior stakeholders in clear, compelling terms.
• Thought Leadership & Influence – Champion a data-first culture within the Marketing team, empowering others to use data for decision-making. Identify and propose new metrics or analytical approaches to enhance understanding of customer behavior and marketing performance. Continuously seek innovative methods to make marketing smarter and more impactful.

Required Qualifications

• Bachelor's degree in Marketing Analytics, Business, Statistics, Economics, or a related field.
• 3-6 years of experience in marketing analytics, growth analytics, digital analytics, or a similar data-driven role.
• Advanced proficiency in SQL, Excel/Sheets, and BI visualization tools (Looker, Tableau, PowerBI).
• Hands-on experience with GA4, Braze, Salesforce/CRM, digital ad platforms, and customer data tools.
• Strong understanding of multi-channel marketing measurement, attribution, and lifecycle marketing.
• Proven ability to translate complex data into simple, compelling stories for both technical and non-technical audiences.
• A test-and-learn mindset with hands-on experience in designing, running, and evaluating experiments.

Preferred Qualifications

• Bonus points if you've worked in QSR, retail, eCommerce, or a fast-paced, high-growth environment.

Benefits & Perks

• High-impact, high-visibility role shaping the future footprint of a fast-growing brand.
• Compensation: Competitive salary + bonus + benefits + equity
• Schedule: 4 Day Work Week (yuppp, we get every Friday off)
• A fun, entrepreneurial, and cookie-filled culture.
• Free cookies, branded swag and so much more!

About Us

Insomnia Cookies was founded in a college dorm room by then-student Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, a flagship experiential "sweet-easy" concept in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly growing nationwide shipping and gifting portfolio, Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"!

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