Sr Director Marketing

POSITION SUMMARY

The Sr. Director of Marketing at Wurth Industry will lead the strategic development and execution of integrated marketing initiatives that drive brand growth, customer acquisition, and retention. This role is responsible for building best-in-class marketing capabilities across paid media, email, promotions, creative, print and channel marketing. The ideal candidate is a data-driven, collaborative leader with deep expertise in performance marketing, brand strategy, and customer segmentation. They will work cross-functionally with Product Management, Sales, Merchandising, and Technology to deliver seamless, multi-channel customer experiences and measurable business impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Leadership

• Develop and execute a comprehensive marketing strategy that aligns with company goals and drives top- and bottom-line growth.
• Lead the development of segmentation strategies in partnership with Sales to optimize customer targeting and engagement across channels.
• Build and lead a high-performing team focused on acquisition, retention, and delivering seamless customer experiences.
• Mentor and develop marketing talent across all levels, fostering a culture of creativity, accountability, and continuous improvement.

Brand & Creative Direction

• Define and evolve Wurth Industry’s brand identity, voice, governance, and positioning across all touchpoints.
• Lead brand architecture initiatives to ensure consistency across product lines, sub-brands, and global markets.
• Oversee internal creative teams and external agencies to deliver compelling campaigns, visuals, and storytelling.

Performance Marketing & Digital Execution

• Own and manage the paid search and media budget, ensuring campaigns are optimized for revenue growth and meet quarterly forecasts.
• Drive innovation in digital marketing channels including email, promotions, and channel-specific strategies.
• Lead the creation of integrated campaigns that include market insights, reputation management, demand generation, and sales enablement.

Cross-Functional Collaboration

• Partner with internal stakeholders to develop commercial strategies and marketing plans that support product portfolios and solutions.
• Collaborate with Finance to forecast investments, evaluate ROI, and build promotional plans that support business objectives.

Analytical & Financial Acumen

• Interpret business performance metrics, P&Ls, and strategic direction to make informed marketing investment decisions.
• Monitor campaign performance and adjust strategies to maximize impact and efficiency.

EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES

• Bachelor’s degree in computer science, Marketing, Communications, Business Management, Technology, or a related field.
• Minimum of 8 years of progressive experience in marketing, with a proven track record of driving business growth through strategic initiatives and in partnership with sales.
• At least 8 years of experience leading SEM teams and developing comprehensive paid search strategies.
• 5+ years of hands-on SEM experience within an eCommerce environment, managing paid search budgets of $5M or more.
• 8+ years of experience in people leadership, with a demonstrated ability to build and mentor high-performing teams.
• Proficient in web analytics platforms such as Adobe Analytics, Google Analytics, or equivalent tools, with strong analytical and reporting capabilities.

Pay

Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.

The Würth Difference:

• Proactive supply chain solutions customized to your business, your industry.
• Industrial products and services delivered with prompt, personal attention.
• Inventory management solutions that keep your production line moving smoothly.
• Complete program support from initial design, to implementation, training, to ongoing analysis.

Why Würth:

• Health benefits and programs - medical, vision, dental, life insurance and more.
• Maternity/Paternal leave after 1 year of service.
• Tuition Reimbursement eligible after 1 year of service.
• Additional benefits 401(k), short term disability, long term disability.
• Paid Time Off, accrued per pay period, additional day earned per year of service.
• 10 paid holidays.

FIND OUT MORE ABOUT OUR COMPANY CULTURE:

• LinkedIn: https://www.linkedin.com/company/wurthnsi
• Facebook: https://www.facebook.com/WurthNSI

EEOC STATEMENT:

Wurth/MSM Division is an Equal Opportunity Employer. We do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.

#LI-ES1

Pay: From $170,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement
• Vision insurance

Work Location:

Hybrid remote in Columbus, OH 43228