Paid Media Strategist: PPC & SEO ROI Driver
USA-Today-Co.3 months ago
New York, NY, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Job Overview
USA TODAY Co., Inc. is seeking a Paid Media Strategist to own campaign performance for a portfolio of high-value clients. You'll partner with Account Managers in a pod structure to optimize campaigns across PPC and SEO, delivering measurable ROI.
Requirements
The role requires 3–5 years in digital marketing, hands-on PPC, SEO knowledge, and the ability to translate data into actionable strategies.
You will work with Google Ads, GA4, Meta Ads Manager, and Excel, with opportunities for growth.
Required Skills
PPC
Excel
Data Analysis
GA4
Google Ads
Campaign Optimization
ROI Measurement
SEO
Meta Ads Manager