Web and Marketing Analyst

Position Overview

Full Time opportunity for a Web and Marketing Analyst located in Montebello, New York at iPostal1 – the leading provider of Digital Mailbox technology worldwide. In this role, you will turn data into strategic insights that drive digital marketing performance across platforms such as GA4, Google Tag Manager, Google Ads, Microsoft Ads, and ChatGPT. You will be responsible for developing analytics strategies, testing hypotheses, and measuring the effectiveness of digital initiatives. This position is hybrid and is based out of the Montebello, NY headquarters (3–4 days in the office).

Key Responsibilities

• Develop and test analytics strategies and hypotheses to uncover actionable insights.
• Use various attribution models to understand the customer journey across channels.
• Track, analyze, and report on performance using GA4 (Google Analytics 4) and BigQuery.
• Implement and manage tracking solutions through Google Tag Manager.
• Analyze campaign performance across Google Ads, Microsoft Ads, and other paid and organic channels.
• Create and deliver insightful reports using preferred reporting tools.
• Collaborate with cross-functional teams to drive data-informed decision-making.
• Stay on the cutting edge of digital analytics, marketing trends, technologies, and digital transformation.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in a similar role.
• Demonstrated leadership qualities through initiative, collaboration, or mentorship.
• Ability to critically evaluate trends, data, and strategies, bringing thought leadership to the table.
• Proficient in GA4 – this is non-negotiable; legacy analytics experiences are not applicable.
• Hands-on experience with Google Tag Manager for tagging and tracking.
• Proven success in managing and optimizing Search Engine Marketing campaigns.
• Strong grasp of organic traffic analysis and SEO metrics.
• Skilled in basic statistics (e.g., regression analysis, A/B testing).
• Experience in attribution modeling and multi-channel funnel analysis.
• Competent in using reporting tools – tool-agnostic; what matters is insight delivery.
• Adept at turning data into strategic insights that drive business value.
• Comfortable challenging the status quo and presenting new ideas.

Preferred Qualifications

• Experience with alternative analytics platforms like SimilarWeb and Matomo.
• Knowledge of social media advertising and programmatic advertising.
• Familiarity with digital transformation, its implementation, and its impact on digital marketing.