Analyst, Analytics (Media)

Position Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. Our consultative practitioners are catalysts for business growth and innovation – more than media experts, we are an incubator for high-performing talent and a launchpad for ideas that push boundaries. As part of the global Publicis Media network, we combine media, data, technology, and creative strategy to redefine the future of marketing.

Join Publicis Collective supporting a global leader known for its iconic automotive brands. In this fast-paced, collaborative role within the Analytics team, you’ll provide analytical support and strategic recommendations that shape marketing strategies through actionable, data-driven insights.

Key Responsibilities

• Collaborate with internal teams to create datasets and visualizations that meet campaign objectives and key performance indicators.
• Determine campaign data and tracking requirements.
• Leverage data to solve unique business challenges across paid media channels (search, social, display, programmatic, linear, audio, video, etc.).
• Plan and document execution plans with an eye toward future best practices.
• Perform ongoing analysis using tools such as Excel and Tableau to ensure timely measurement and reporting of campaigns, including competitive analysis, customer segmentation, and market research.
• Demonstrate a curiosity-driven approach by continually challenging the status quo, building automation and scalability.
• Self-explore data and tools with minimal dependency on managerial direction.

Required Qualifications

• 1-2 years of experience in analytics, digital marketing, or business consulting using data to drive marketing recommendations.
• Excellent written, oral communication and presentation skills.
• Strong analytical thinking with abundant intellectual curiosity and ad tech acumen.
• Experience with Campaign Manager, Search Ad 360, and website analytics tools (Adobe Analytics preferred; Google Analytics is a plus).
• Familiarity with third-party research partners such as Kantar, Nielsen, and comScore is a plus.
• Understanding of the broader media ecosystem, particularly online advertising channels like Search, Display Banners, Email, Contextual, and Social.
• Strong project management skills with attention to detail and the ability to balance multiple tasks.
• Intermediate Excel skills (e.g., formulas like VLOOKUP).

Preferred Qualifications

• In-depth knowledge in multivariate testing and statistical analysis is a plus.
• Knowledge of the Automotive OEM industry is a plus.
• Intermediate data visualization skills (Tableau preferred or Power BI acceptable) and proficiency in PowerPoint.
• Experience in macro building within Excel is a bonus.
• Genuine passion for analytics with the ability to extract, prepare insights, and effectively prioritize tasks.

Benefits & Perks

• Robust and inclusive benefit programs: Medical, dental, vision, disability, and 401(k) coverage.
• Family support: Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Compensation Range: $<> - $<> (Compensation will be determined based on your skills, qualifications, and experience).