Brand & Digital Promotion NY, CT, or NJ

Position Overview

In a Brand Management role with an established, pioneering company in the digital promotion space, you have the opportunity to increase your income through bonus payouts and enjoy more flexibility – no more feeling confined to corporate routines. The company leverages big data to personalize marketing strategies for Consumer Goods Companies and Retailers. We are seeking CPG Brand Management talent ready to transition into consultative, sales-focused roles.

Key Responsibilities

• Demonstrate a strong understanding of Brand Teams within CPG clients and their annual planning process, ensuring strategic partnership at the planning table.
• Serve as a trusted advisor to Consumer Packaged Goods clients, Retailer Customer Teams, and Sales Agencies by developing client-specific solutions targeted to partner retailers.
• Collaborate with Consumer Packaged Goods sales teams and management in developing, managing, and delivering digital promotional and advertising solutions.
• Utilize analytical skills in forecasting, tracking, and reporting revenue performance.
• Thrive in a sales-driven environment while staying updated on the latest retailer shopper marketing trends.

Required Qualifications

• 4-7 years of successful Consumer Goods Brand Management experience in Customer Marketing, Promotions, or Advertising (experience in Free Standing Insert, Coupon, and/or digital/interactive marketing is preferred).
• Working knowledge of Consumer Goods products, media, promotions, sales, shopper behavior, and insights.
• In-depth understanding of retailers (Grocery, Drug, Mass) and their key marketing and promotion initiatives, including Loyalty & Shopper Marketing.
• Ability to cultivate senior-level, trust- and performance-based relationships, identifying products/services and cross-sell opportunities that best meet client needs.
• Passion for selling, creating value for customers, and a deep understanding of marketing demographics, media buying, and client ROI.
• Self-motivated, creative, results-driven, solution-oriented, and direct when it comes to aligning solutions with customer needs.
• Ability to remain focused and adaptable during rapid changes.
• Proficiency in computer skills including PowerPoint and Excel.
• Familiarity with both online and offline third-party research tools such as Simmons, Hitwise, and Nielsen.
• BA/BS degree in Business, Marketing, Advertising, or a related field.
• Excellent references (recent and relevant) from former clients and employers.
• Strong digital skills are a must (media, promotion, online/mobile marketing, shopper insights).
• Availability for homebased/field roles in the Tri-State (NJ, NY, CT) area.