DPRR Senior Communications and Marketing Strategist

Position Overview

SCT is a firm that partners and collaborates with our clients to deliver results and navigate complex challenges. We bring specialized expertise in strategic planning, organizational effectiveness, data analytics, talent management, human capital management, and PMO services. Our core values – Integrity, Superior Value, Excellence, Teamwork, Empowerment, and Continuous Learning – are applied to everything we do. We cultivate a collaborative working culture that emphasizes each employee’s strengths and interests in building our team and delivering for clients.

The Senior Communications and Marketing Strategist serves as a subject-matter expert for the Army’s Directorate of Prevention, Resilience and Readiness (DPRR), providing communications planning and overseeing the development of marketing campaigns focused on social impact and cause. This role supports the DPRR Director of Communications and Outreach by developing, managing, implementing, and assessing DPRR program marketing efforts, while interacting regularly with the client, marketing professionals, and the internal team as a trusted functional advisor.

Location: DC Metro Area

Key Responsibilities

• Act as lead in implementing an in-depth, enterprise-level Strategic Marketing Roadmap (SMR) and multimedia campaign for DPRR programs and services (including, but not limited to Suicide Prevention, Personal Readiness & Resilience, Quality of Life, Sexual Harassment Awareness and Prevention, and Alcohol & Substance Abuse).
• Ensure themes, messages, and desired outcomes of the SMR are synchronized across all channels (including but not limited to paid, earned, and owned media, both print and digital materials and Strategic Communication Plan).
• Establish concepts, directional touchpoints, toolkits, copy and required materials for the successful launch of the campaign.
• Monitor the success of the tactics and recommend decisions based on data to make SMR refinements and develop future SMR phases.
• Manage relationships with external marketing and market research firms and their associated deliverables to ensure that they meet contract obligations.
• Oversee a yearly assessment of DPRR products, including coordination with external SMEs, focus groups, and a user feedback instrument; draw recommendations for future products and present findings to the client.
• Develop a yearly Strategic Communication Plan to include themes, key messages, talking points, and measures of effectiveness for all DPRR target audiences across the directorate’s programs and capabilities.
• May work onsite at the client office location in Arlington, VA.
• May include occasional travel.

Required Qualifications

• Minimum 10 years of experience in planning, developing, executing, and assessing communications and marketing campaigns specifically focused on social impact/cause marketing, OR a relevant advanced degree.
• Minimum of a Master's degree from an accredited college or university in mass communication, marketing, advertising, public relations, health communications, or journalism.
• Subject matter expertise in print and digital Strategic Communications.
• Knowledgeable with Microsoft Office Suite and SharePoint.
• Strong work ethic with excellent organizational and interpersonal skills.
• Self-starter with demonstrated leadership and team-building capabilities.
• Ability to interface with executive-level clients.
• Exceptional written and oral communication skills.
• Ability to multitask and juggle competing priorities.
• Ability to obtain a U.S. government security clearance, if required.