Head of Marketing - Retail Food & Beverage - Onsite

Position Overview

Join a fast-growing, premium European food & beverage brand as the Head of Marketing – Retail & Hospitality in Boston, MA (Hybrid/Onsite). Reporting directly to the U.S. CEO, you will spearhead the overall marketing strategy and drive initiatives across brand building, digital engagement, loyalty programs, category management, and retail activation. This executive leadership role offers a unique blend of strategic oversight and hands-on execution in a dynamic, entrepreneurial environment.

Compensation: $120,000 - $150,000 annually | Full-Time | Executive Leadership Role

Key Responsibilities

• Lead the development of the overall marketing strategy, annual calendar, and seasonal campaigns.
• Develop hero food & beverage product campaigns in collaboration with culinary teams.
• Drive brand awareness via in-store POS, paid media, social media, and integrated marketing activities.
• Create and execute the social media strategy, including content generation, paid campaigns, and monthly reporting.
• Own and optimize the loyalty app strategy to boost engagement, repeat visits, and customer retention.
• Build customer segmentation strategies to deliver personalized marketing experiences.
• Oversee performance marketing, analytics, and ROI measurement.
• Manage category strategy and optimize the F&B product range for sales lift.
• Drive sales of CPG products across in-store, online shop, and external channel partnerships.
• Manage delivery and catering partners, including promotional planning and localized store-level sales plans.
• Conduct customer insight research including surveys, in-store interviews, and customer panels.
• Track industry trends, competitive activities, and best practices in digital and CRM strategies.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing experience, including at least 4 years in digital or loyalty program management.
• Strong background in social media audience growth and brand awareness.
• Proven experience managing loyalty programs with measurable sales impact.
• Expertise using digital platforms (Meta, Braze, Power BI), with a strong analytical and data-driven approach.
• Excellent leadership, communication, and project management skills.
• Entrepreneurial mindset with the ability to thrive in fast-paced, hands-on environments.

Preferred Qualifications

• Experience in retail or hospitality marketing.
• Background in food development and category management.
• Hands-on experience with loyalty platform and app management.
• Proven success in selling CPG products in multi-channel environments.
• Strong omnichannel marketing expertise.

Benefits & Perks

• Compensation: $120,000 - $150,000 annually.
• Strategic leadership role reporting directly to the U.S. CEO.
• Opportunity to influence a major international brand's U.S. expansion.
• Fast-moving, entrepreneurial culture offering autonomy, creativity, and high visibility in shaping growth initiatives.