Digital Marketing Lead

Position Overview

ERIK'S, one of the largest independent bicycle retailers in the U.S., is seeking a Digital Marketing Lead to elevate its paid advertising strategy across Google, Meta, and emerging digital channels. In this full-time, on-site role in Minneapolis, MN, you will own campaign strategy, execution, and optimization while collaborating across teams to drive measurable business impact.

Key Responsibilities

• Lead and manage day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns.
• Develop full-funnel advertising strategies that drive revenue, traffic, customer acquisition, and brand visibility.
• Oversee budget pacing, bidding strategies, and optimize campaigns for maximum ROAS.
• Collaborate with internal teams (Content, Merchandising, Marketing, Leadership) and external agencies to ensure strategic alignment and campaign success.
• Own data analytics and reporting by building dashboards, conducting A/B tests, and performing audience segmentation and attribution analysis.
• Manage agency relationships with a focus on accountability, effectiveness, and ROI.

Required Qualifications

• 4+ years of paid media management experience, ideally in e-commerce.
• Proficiency in Google Ads, Meta Ads Manager, GA4, and Looker Studio.
• Excellent communication, leadership, and project management skills.
• Analytical, data-driven approach with a strategic and collaborative mindset.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field is a plus.

Benefits & Perks

• Dynamic work environment that celebrates smart strategy and measurable wins.
• Genuine opportunities for career growth.
• A supportive team that values creativity, collaboration, and results.
• Discounts on top gear including bikes, skis, and snowboards.