Marketing Operations Manager

Position Overview

As a Marketing Operations Manager at Profitero, you will play a pivotal role in scaling and optimizing our go-to-market engine. You will manage systems, data flows, campaign execution support, and performance tracking across our marketing tech stack. This role is ideal for an individual who thrives in a fast-paced, evolving environment, is passionate about operational excellence, and is dedicated to driving revenue impact through effective marketing infrastructure.

Key Responsibilities

• Marketing Tech Stack & Automation: Own and optimize our marketing automation platform (HubSpot) and ensure smooth integration with Salesforce CRM and Gainsight CS. Establish best practices for email setup, list management, and campaign execution. Support website updates in Webflow and track performance using HubSpot.
• Campaign Execution Support: Partner with demand generation and content teams to build and QA email campaigns, nurture programs, lead scoring models, and workflows. Identify, track, and implement new ideas to improve BDR response rate via email prospecting.
• Data Governance: Ensure clean, compliant, and unified marketing data across systems while expanding our marketing opt-in list in HubSpot. Maintain lead lifecycle tracking, contact segmentation, and integrations.
• Performance Reporting: Develop account-based dashboards and reporting frameworks to highlight campaign performance, funnel health, and key insights for both Marketing and Sales. Collaborate with demand generation to analyze and optimize campaign effectiveness.
• Process Optimization: Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in HubSpot and SFDC.
• BDR Best Practice: Track open and click-through rates in Outreach to ensure our global BDR team is following best practices and optimizing performance.
• Rev Ops Alignment: Collaborate closely with Rev Ops to align on MQL/SQL definitions, ensure smooth lead handoffs, and maintain clear funnel metrics.
• Compliance & Security: Ensure marketing practices adhere to privacy regulations (e.g., GDPR, CCPA) and internal data security standards.
• Continuous Learning: Stay current on best practices in marketing automation, lead management, and MarTech trends.

Required Qualifications

• 3-5 years of experience in marketing or revenue operations, ideally within a B2B SaaS company.
• Hands-on experience managing HubSpot's marketing platform.
• Previous experience in eCommerce or at a consumer products company preferred.
• Knowledge of HTML/CSS for email and landing page troubleshooting preferred.
• Familiarity with sales enablement tools (e.g., Outreach, SalesLoft) preferred.
• Familiarity with Salesforce CRM and Gainsight CS (or comparable tools); knowledge of tools like Crossbeam is a plus.
• Experience using Outreach to track and improve BDR effectiveness.
• Proven ability to build custom dashboards in SFDC and develop performance reports.
• Strong grasp of tracking and reporting for email, social, and paid SEO campaigns.
• Excellent project management and multitasking skills with the ability to handle multiple priorities.
• A self-starter mindset with initiative, the ability to embrace ambiguity, and a passion for process optimization.
• Strong attention to detail and a commitment to maintaining clean data.
• Excellent communication skills and a collaborative spirit.

Benefits & Perks

• Compensation Range: $59,850 - $86,680/Annually
• Rich Health, Dental & Vision plans
• Smart, genuine, and cool colleagues
• 401K plan with match
• Flexible PTO
• Commuter benefits
• Employee Assistance Program (EAP)
• Free on-site amenities including office snacks, coffee, beer & wine, and a gym
• Access to a Personal Learning Development Library
• Publicis 'Work Your World' initiative – work from any of the 100+ countries where Publicis operates for six weeks a year
• Volunteer opportunities