<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Job Description</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">To drive demand and accelerate partner growth, the full-time remote B2B Lifecycle Marketing Senior Specialist will design and execute full-funnel marketing programs, improve conversion rates, and integrate event marketing strategies.</p>
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Key responsibilities</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Design and execute scalable lifecycle programs to enhance MQL to closed-won conversion</li>
 <li style="margin: 10px 0; line-height: 1.6;">Develop segmented nurture programs and re-engagement campaigns to activate stalled leads</li>
 <li style="margin: 10px 0; line-height: 1.6;">Collaborate with cross-functional teams to operationalize event lead capture and maximize ROI</li>
 </ul>
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Required qualifications</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">3-5+ years of experience in B2B lifecycle, CRM, or demand generation within a revenue-driven organization</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong knowledge of B2B funnel mechanics, pipeline metrics, and revenue attribution</li>
 <li style="margin: 10px 0; line-height: 1.6;">Hands-on experience with marketing automation platforms like Salesforce/Pardot, Marketo, or HubSpot</li>
 <li style="margin: 10px 0; line-height: 1.6;">Proven track record of improving conversion rates and accelerating pipeline velocity</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong analytical skills with familiarity in tools such as Google Analytics and Salesforce reporting</li>
 </ul>
</section>

B2B Lifecycle Marketing Specialist

Job Description

Job Description

Key responsibilities

Required qualifications

Required Skills