Vice President, Marketing Experience/Chief Experience Officer

Position Overview

Leadman & Associates is partnering on an exclusive search for a VP of Marketing Experience / Chief Experience Officer to unify a multi-brand marketing organization and lead a centralized Center of Excellence across creative, media, social, digital, and brand activation. This role is built for a transformational leader who can connect strategy to execution, elevate creative quality, and drive measurable performance across dispersed teams. If you thrive building high-performing teams, influencing without P&L ownership, and love pairing storytelling with data, this is a rare chance to make a visible enterprise impact.

Location: Columbus, OH area preferred | Relocation available | Hybrid travel considered for the right candidate

Benefits & Perks

• Strong Compensation + Incentives: High base and 50% bonus with competitive short- and long-term incentives
• Enterprise Scope: Centralize and lead creative, media, social, digital, and brand activation across multiple business units
• High Visibility: Direct report to the COO, board interest, and the mandate to modernize the marketing operating model
• Build From the Core: Stand up a Center of Excellence with clear SLAs, shared tools, and unified brand standards

Key Responsibilities

• Lead the integration of creative, media, social, digital experience, and brand activation into a single Center of Excellence
• Set the enterprise media strategy and oversee agency stewardship and performance management
• Define operating rhythms, intake, and SLAs that align BU needs with centralized resourcing
• Partner with BU leaders, the COO, and senior HR to drive consistency, speed to market, and measurable ROI
• Build and mentor a multi-disciplinary team; close talent and capability gaps with a clear workforce plan
• Establish KPI scoreboards and governance that tie creative quality to business outcomes

Required Qualifications

• 15+ years in senior marketing leadership across either agency and/or corporate environments
• Track record running integrated media and large budgets across multi-brand portfolios
• Expertise in digital experience, journey mapping, analytics, and content systems
• Proven success building or leading a centralized marketing function or Center of Excellence
• High EQ with the ability to influence in complex, matrixed organizations
• CPG, retail, food, or lifestyle brand experience preferred
• Must be a US Citizen