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Social Media Strategist

1Digital Agencyabout 1 month ago
Philadelphia, PA
Remote
Full-time
Junior Level (1-3 years)
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Job Description

Key Responsibilities

  • Generate, edit, and publish content deliverables (original text, images, or video) that build meaningful connections and encourage users to take action.
  • Build and execute social media advertising and management strategies through competitive research, platform determination, benchmarking, messaging, audience identification, and understanding of client goals.
  • Ability to create attractive social media templates based on brand guidelines, client feedback, and current trends using apps such as Canva.
  • Create and manage content calendars / syndication schedules for clients.
  • Continuously improve results by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
  • Generate reports for clients that detail the progress of their campaigns.

Required Qualifications

  • Proven working experience in a social media marketer role.
  • Excellent writing, graphic design (photo/video/text), presentation, and communication skills are a must.
  • Experience with Meta Business Manager, Meta Ads Manager, and TikTok Ads Manager.
  • Proven history of being able to generate positive ROAS for accounts.
  • Experience with Canva, Adobe Photoshop, Illustrator, or similar apps.
  • Experience with TikTok, Instagram, Pinterest, and Facebook is a must. Proven ability to gain followers and generate engagement on these platforms.
  • Experience with Google Analytics. Ability to analyze campaign performance data and generate actionable insights to optimize ROAS.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Knowledge of online marketing trends and a solid understanding of major marketing channels.
  • Positive attitude, detail and customer-oriented, with great multitasking and organizational ability.
  • Fluency in English.
  • BS in Communications, Digital Marketing, Media Design, or similar.

Preferred Qualifications

  • Experience with Snapchat, Twitter (X), and Linkedin is a plus.

Required Skills

Social Data Analysis
Online Marketing Trends
Canva
TikTok Ads Manager
Meta Ads Manager
Content Creation
Adobe Photoshop
Content Editing
Communication
Graphic Design
Campaign Reporting
Pinterest Marketing
Audience Research
Instagram Marketing
Social Media Marketing
Google Analytics
Facebook Marketing
Meta Business Manager
Adobe Illustrator