Senior Direct Marketing Strategist

Position Overview

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Job Summary: The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. This role partners closely with product owners, marketing delivery teams, analytics, and external vendors to shape campaign strategy, manage budgets, and ensure effective execution.

Key Responsibilities

• Responsibilities: Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes; own internal program strategy briefs and program design documents. (30%)
• Responsibilities: Collaborate with internal and external partners to execute marketing campaigns, facilitate creative updates, maintain relationships with agencies/vendors, and manage day-to-day campaign activities. (30%)
• Help develop marketing plans and testing strategies. (10%)
• Responsible for invoice management and partnering with leadership on budget planning and forecasting. (10%)
• Manage creative development, testing, and implementation while ensuring copy and creative compliance; collaborate with internal and external creative teams. (10%)
• Perform competitor and industry research using both public and non-public sources. (5%)
• Partner with the analytics team to analyze and report on marketing campaign performance. (5%)

Required Qualifications

• Education: High School Diploma or GED.
• Experience Required: 5+ years of experience in credit, loyalty, or marketing with an emphasis on digital marketing, agency marketing, and e-commerce.

Preferred Qualifications

• Education: Bachelor's Degree in Business Administration, Marketing, or related field, or equivalent experience.

Benefits & Perks

• Salary: $79,500.00 - $144,100.00 base range (with full ranges by location provided in the job description).
• Location: Normal office environment with Remote or Hybrid options; if within 60 miles of a Bread Financial location, 3 to 4 in-office days per month are required.
• Schedule: Regular full-time with flexibility through the Flexible Time Off (FTO) program and structured paid holidays and sick time.
• Travel: Up to 10% quarterly.
• Benefits: Bread Financial provides medical, prescription drug, dental, vision, and voluntary life insurance plans; supplemental medical plans; short and long-term disability; a 401(k) plan; 11 paid holidays; paid sick and safe time; paid parental leave; and the opportunity to purchase company stock.