Manager, Performance Marketing, CN

Position Overview

Airwallex is the only unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide with integrated solutions. As Manager, Performance Marketing for China, you will own the strategy, execution, and optimization of data-driven, full-funnel demand generation across China’s unique digital ecosystem. You will collaborate closely with Marketing Operations, Sales, and Regional GTM teams to drive high‐quality pipeline and revenue growth. Location: San Francisco

Key Responsibilities

• Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities.
• Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets.
• Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas.
• Lead end-to-end campaign execution across Baidu, Tencent, ByteDance, Alibaba ecosystem, and professional/B2B platforms.
• Manage platform relationships, optimization roadmaps, and beta/whitelist opportunities including agency and vendor management.
• Collaborate with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems.
• Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking.
• Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit.
• Own end-to-end performance reporting from first touch through SQL, opportunity, and revenue contribution.
• Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy‑compliant tracking across China channels.
• Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region.
• Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging.
• Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations.
• Collaborate with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance.
• Maintain brand and messaging alignment with global standards while enabling market-specific relevance and speed.
• Partner with Sales, SDRs, RevOps, Product Marketing, and Regional Leadership to align demand programs with pipeline priorities.
• Serve as the China performance marketing SME for global GTM planning, forecasting, and quarterly business reviews.
• Mentor junior marketers and agency partners on performance best practices and experimentation culture.

Required Qualifications

• 5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments.
• Deep hands‑on expertise with China digital platforms such as Baidu, Tencent/WeChat, ByteDance/Douyin, and the Alibaba ecosystem.
• Proven experience driving pipeline and revenue outcomes from paid media and ABM programs.
• Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling.
• Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration.
• Fluency in Mandarin and English (written and verbal).

Preferred Qualifications

• Experience scaling enterprise and upmarket GTM programs in Greater China.
• Familiarity with data residency and cross‑border data transfer requirements.
• Experience managing multi‑million RMB media budgets.
• Prior agency management or in‑house/agency hybrid leadership experience.