AMS Marketing Manager, Influencer

Job Description

Are you excited for this new opportunity on the AMS Digital Marketing team?

Come lead our influencer marketing activations in LATAM and Canada and for the LEGO® Brand Retail Americas business!

Core Responsibilities

• Lead paid and earned influencer strategies and execution for influencer programs in LATAM, Mexico, Canada, and the Americas LEGO® Brand Retail business
• Partner with global, regional and local marketing teams on strategy, tentpole campaigns and always-on opportunities
• Oversee influencer roster development and vetting along with concept and content reviews and approvals
• Work closely with agency partners, legal and procurement teams throughout the negotiation and contracting process
• Own brief development in collaboration with relevant brand managers
• Collaborate with US Influencer Lead, Digital Marketing Leads and Public Relations Team on regional campaign development and execution
• Oversee monthly and quarterly reporting and share outs with key partners
• Day-to-day agency point of contact for LATAM & Canada

Play your part in our team succeeding

The AMS Digital Marketing team was created in January 2018 and is home to Social Media, Content, Integrated Digital Marketing, YouTube, Influencer Marketing, and our Americas Newsroom.

Our Vision is to reach and recruit new audiences and retain existing fans, through engaging content and conversations on the native platforms they use!

Do you have what it takes?

• At least 7 years in digital marketing, influencer marketing or public relations fields with storytelling capabilities
• Ability to work cross-functionally and adapt to the needs of different business units
• Creative problem solver with experience leading and influencing cross-functional teams to support initiatives
• Comfortable juggling a variety of business priorities with varying consumer targets
• Experience working with a wide range of influencers (micro, macro, celebrity) and knowing when to partner with each influencer category
• A growth mindset and appetite for integrated teamwork
• Ability to plan, manage and prioritize tasks at hand to completion
• Strong collaboration and communication skills
• A curious and caring attitude to our community and collaborators
• Bachelor’s degree in a marketing, communications, or PR field preferred or equivalent work experience
• Understanding of French and Spanish preferred

New Location Update

The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement

which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.