Digital Growth Marketing Strategist - Kansas City

Position Overview

At Barts Electric, we believe in building people as strongly as we build projects. Our team members grow through hands‑on experience, training, and leadership development in an environment that values safety, quality, and accountability. As a merit‑based organization, we reward performance, initiative, and dedication with real opportunities for advancement. In this role as a Digital Growth Marketing Strategist, you will own both the strategy and hands‑on execution of our digital marketing efforts—blending creative thinking with data‑driven optimization to drive measurable growth across all digital channels.

Key Responsibilities

• Develop multi‑channel digital marketing strategies aligned with company goals.
• Build growth roadmaps focused on traffic, lead generation, and conversion.
• Conduct market and competitor research to guide campaign direction and identify emerging trends.
• Plan, launch, and manage campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Create and optimize landing pages, funnels, and A/B tests, and manage social media content calendars.
• Support email marketing efforts, automation workflows, and nurture sequences.
• Monitor campaign performance using GA4, CRM tools, and other analytics platforms while tracking KPIs such as CPL, CAC, ROAS, conversion rates, and engagement.
• Run experiments to improve messaging, targeting, and user experience, providing regular reporting with insights and recommendations.
• Build and optimize lead‑gen funnels from awareness to conversion, improve website conversion rates with CRO best practices, and manage paid acquisition budgets to maximize ROI.
• Collaborate with sales, operations, creative teams, and leadership to ensure alignment of marketing efforts and support product or service launches.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of marketing experience, preferably in construction, engineering, or related industries.
• Strong understanding of paid media, SEO, email marketing, and analytics with hands‑on experience using tools like Google Ads, Meta Ads Manager, GA4, and HubSpot.
• Ability to analyze data and translate insights into actionable strategies, coupled with strong communication, project management, and organizational skills.
• A creative mindset with a willingness to test, iterate, and optimize performance.

Preferred Qualifications

• Experience with proposal development and RFP responses.
• Familiarity with CRM systems and construction industry software.
• Basic graphic design or video editing skills a plus.

Benefits & Perks

• Competitive pay
• Generous benefits package including Medical, Dental, Vision
• Paid Time Off (PTO) and six paid holidays
• 401k with a generous match