Director of Sales - CCRC

Position Overview

Govig Healthcare Group, the premier Executive Search Firm in the Senior Living industry, has partnered with a leading not-for-profit Life Plan Community rooted in a strong tradition of social justice, inclusion, and compassionate service. Known for their warm, welcoming culture, they are committed to providing an environment where every resident, family member, and team member feels seen, valued, and supported. We are seeking a Director of Sales to lead the high-performing sales team. This dedicated sales leadership role is separate from marketing responsibilities.

Key Responsibilities

• Manage and coach a team of seasoned sales professionals across Independent Living, Assisted Living, Memory Care, and Long-Term Care.
• Set clear performance goals and provide ongoing support to exceed occupancy and revenue targets.
• Maintain a strong presence in team development, pipeline reviews, and strategic planning.
• Personally engage in the sales process through appointments, tours, and move-ins.
• Demonstrate a deep understanding of Life Plan Community models and complex entry fee structures.
• Ensure a seamless journey for prospects and their families.
• Oversee Sales Counselors, Move-In Coordinator, and shared administrative support.
• Collaborate with the Director of Marketing on events, advertising, and external consultants.
• Utilize the CRM platform (Align) to monitor and optimize performance.

Required Qualifications

• 5+ years of sales leadership experience in senior living, healthcare, hospitality, or a related sector.
• Proven success in meeting or exceeding occupancy goals and managing high-performance teams.
• Strong knowledge of sales metrics, pipelines, and conversion strategies.
• A commitment to nonprofit values coupled with the ability to balance fiscal stewardship with mission fulfillment.

Preferred Qualifications

• Experience in entry fee-based Life Plan Communities or CCRC settings.
• Background at regional or national senior living organizations.
• Familiarity with the Arizona senior housing market or enthusiasm for relocation.

Benefits & Perks

• Base + Commission structure
• Unlimited PTO
• Flex holidays (choose your own)
• Comprehensive health and wellness benefits