Marketing Manager- Global Markets

Rich Products Corporation7 months ago
Cheektowaga, NY, United States
Remote
Full-time
Junior Level (1-3 years)

Job Description

About the position

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Purpose Statement The Marketing Manager for Global Markets will lead strategic global marketing initiatives to influence and drive growth across global markets driven by TCCS Enterprise priorities. Global Key Account Customer New Product Development and License Partners Leadership and drives priority Platform Growth through leading from Center. Drives Global Portfolio Recommendations and solutions. Supports the growth of the Global TCCS Enterprise business and the Global TCCS Beverage and Equipment business. Drives end to end key global scalable TCCS platforms - from ideation, concepts, testing, development, execution and global roll out.

Responsibilities

  • Partner with the Global Markets to develop and drive assigned long range category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity).
  • Cross-functional team leadership on key initiative product platforms and programs including supporting global customer key accounts and licensee partners.
  • Understands the global markets customers, competitors, consumers and Rich’s capabilities and other insights that will be leveraged to shape the TCCS Beverage & Equipment Categories and drive growth with global key accounts.
  • Accountable for Discovery work to generate new TCCS beverage & equipment platforms within appropriate target segments.
  • Owns capture of VOCC for global customers and consumers and translate into business opportunities.
  • Accountable for understanding the market driving insights that will shape strategy and drive outcomes.
  • Accountable for innovation/renovation activity activation to support global markets against plan.
  • Influences TCCS global markets category demand plan and supports global sourcing expansion.
  • Provides support and solutions to the Global Product Supply Chain Innovation.
  • Lead TCCS adjacencies global platforms innovation projects in close collaboration with key markets, TCCS Enterprise Director and Global Insights.
  • Develop global launch of key TCCS platforms.
  • Responsible for supporting total Global f’real & optimizing, overseeing ProWhip P&L and delivering results through BU support, governance, and influence.
  • Leverages opportunities including new business development in global markets to maximize profitability.
  • Accountable for marketing budget across assigned categories.

Requirements

  • Bachelor’s Degree: required; MBA preferred.
  • Experience: 7-10+ years global or cross‑regional marketing experience.
  • Food industry experience: Some food industry experience preferred.
  • Initiative: Proven track record of taking initiative and delivering results.
  • Communication skills: Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management.
  • Collaboration: Demonstrated ability in collaboration.
  • Analytical skills: Strong analytical skills; ability to influence globally.
  • Financial acumen: Strong financial acumen and proficient with P&L analysis and decision making.
  • Project management: Solid project management capabilities.
  • Product Innovation: Product Innovation, concept development, insights/data/analytics proficiency and product launches experience preferred.
  • Organizational skills: Demonstrated ability to organize and prioritize work.
  • Leadership skills: Demonstrated leadership skills with cross functional resources through initiatives, projects and teams.
  • Software proficiency: Solid software proficiency including Microsoft Office Word, Excel, PowerPoint.
  • Travel: Ability to travel up to 25%-30% domestically and internationally.

Required Skills

Customer Relationship Management
Food Industry Experience
Global Marketing Strategy
Project Management
P&L Analysis
Market Analysis
Presentation Skills
Product Innovation
Collaboration
Cross-functional Team Leadership
Data Analytics