Director of Marketing and Communications

About Chicago Methodist Senior Services (CMSS)

Chicago Methodist Senior Services is a non-profit organization that provides an array of programs and services for older adults across Chicagoland. We are committed to empowering each person we serve to live their best life while embracing the needs of a diverse and evolving community.

POSITION SUMMARY

We seek an experienced, entrepreneurial, and proven marketing professional with excellent written and verbal communication skills, as well as strong strategic thinking, to join our Development and Marketing team. This individual, reporting to the Vice President of Development and Marketing, will be involved in planning, developing, and executing marketing strategies. They will also be a key driver in our journey to enhance brand awareness and grow the CMSS programs through digital and print communications and advertising.

The Director of Marketing and Communications collaborates with Development to promote fundraising, attract new donors, and develop inspiring content and materials to engage current donors, thereby increasing revenue.

Success in this role will strengthen the brand and increase awareness of CMSS’ programs and services among current and potential stakeholders, driving revenue.

ESSENTIAL JOB FUNCTIONS

Marketing & Communications

• Manage the CMSS' website in collaboration with the Web Developer, including making regular updates and improvements to increase web inquiries.
• Draft, design, coordinate printing, and appropriate distribution of development and marketing materials across the network, for programs, fundraising efforts, outreach, and staff recruitment.
• Manage CMSS' web presence through social media (including Meta Ads), email, Google Ads, other advertising, and other online sources to promote the organization's brand and increase program interest. Analyze the efficacy of campaigns and efforts.
• In partnership with leadership, program leads, and web designers, draft, edit, and cultivate engaging and impactful content for CMSS' newsletters, website, blogs, social media, annual video, and annual Impact Reports.
• Develops, orders, and monitors collateral materials, including promotional items and materials as requested.
• Works with leadership to coordinate the CMSS Impact Report and distribution to internal and external stakeholders.
• Monitors progress of initiatives and provides regular analytics and performance reports.
• Manage design, print, web, photography, and other vendors as needed to complete marketing and collateral projects or requests, including contract negotiations.
• Work with the Vice President of Development and Marketing to create and oversee the marketing budgets and allocation of resources.
• Performs market research and competitor analysis to stay abreast of trends, competitor rates, and marketing and fundraising movements.
• Completes other special projects and duties as assigned.

Fundraising, Community Relations, and Special Events

• Works closely with the Development team on the annual spring and fall fundraising events to develop the event's theme, electronic and print materials, interactive event webpages, video and PowerPoint presentations, coordination of the Spirit Award recipient and speakers and prepares remarks.
• Assist the Vice President of Development and Marketing in staffing and supporting the Development and Marketing Committee of the CMSS Board of Directors.
• Serves as the representative to external parties, such as the media and other public relations stakeholders.

EDUCATION, CERTIFICATES, LICENSES, REGISTRATION, AND EXPERIENCE

• Bachelor's Degree: (preferably in marketing, communications, or public relations) with demonstrated marketing and communications ability.
• Minimum of 5+ years: of prior marketing and communications experience in a fast-paced work environment.
• Experience: in health care, assisted living, senior housing, or senior services is a plus.
• Must have: a valid Illinois driver's license, safe driving record, insurance, and reliable vehicle.

CMSS offers the following benefits to our amazing employees:

• Competitive Pay
• Sick Pay
• Vacation and Holiday Pay
• Medical, Dental and Vision Insurance
• 403(b) and Roth Retirement Plans
• Tuition Reimbursement