Digital Marketing Strategist

Position Overview

The Digital Marketing Strategist role at EducationDynamics is your chance to transform the future of higher education marketing. In this role you will develop and optimize paid media campaigns across PPC, paid social, and retargeting/display channels. You will collaborate with Account Managers and Digital Media leadership to drive enrollment growth and deliver data‐driven results. Location: Remote Salary: $60,000 - $70,000 per year. Reporting to the Director, Digital Media within the EMS Marketing department, you’ll also be part of a company that is committed to innovation and supportive teamwork.

EducationDynamics is a marketing and enrollment management company dedicated to transforming the way students connect with the right school. Join us as we continue to expand and make a real impact in higher education.

Key Responsibilities

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages.
• Test and optimize campaign performance across PPC, paid search, paid social, retargeting, and display media.
• Collaborate with Account Managers and Digital Media leadership to ideate, execute, and measure campaigns.
• Extract insights from data to uncover market trends and identify opportunities to enhance ROI.
• Conduct tests on ad creative, landing page designs, and new campaign elements to maximize results.
• Identify and present growth opportunities to clients to improve their digital marketing ROI.
• Manage relationships with multiple vendors to optimize budget and campaign performance.
• Participate in client calls to discuss campaign performance and actionable insights from data analysis.
• Collaborate across channels to provide clients with a holistic view of their digital marketing efforts.

Required Qualifications

• Education: Bachelor’s Degree in Marketing, Communication, Analytics or a related field, or equivalent work experience.
• Requirements: 1+ years of experience managing pay-per-click (PPC)/search engine marketing (SEM) campaigns.
• Experience with paid search, paid social, display, or other digital media channels.
• Certification in Google Ads, Microsoft Ads, or a related area is preferred.
• Proficiency in Microsoft Excel (including pivot tables and vlookups) and other Microsoft Office applications (Word, PowerPoint, Outlook).

Preferred Qualifications

• Certification in Google Analytics, Facebook Blueprint, or a related field.
• Experience with 3rd party management tools such as Marin, DoubleClick Search, or Kenshoo/Skai.
• Familiarity with HTML and JavaScript.
• Understanding of the Higher Education and Post-Secondary Education sector.

Benefits & Perks

• Tuition reimbursement opportunities and career advancement programs.
• Medical, dental, and vision coverage.
• 401K Plan.
• Remote work or flexible schedules.
• Unlimited Paid Time Off (PTO).
• Ongoing training and growth opportunities.