Brand Marketing Analyst II

Position Overview

Cox Automotive is seeking a Brand and Content Marketing Analyst II to join our marketing team. This role requires a detail‐oriented communicator with strong messaging and content creation skills. You will support a portfolio of market‐leading software brands including VinSolutions, Xtime, Dealertrack, and Deal Central, and report to a Brand Marketing Manager within the Cox Automotive Retail Solutions marketing team. Location: Atlanta, with qualified applicants based in Salt Lake City also under consideration. In this role, you will create and maintain brand-level thought leadership content for marketing campaigns and collaborate with peers while leveraging AI tools to streamline content production.

Key Responsibilities

• Work with business, product, and sales leaders to craft and deliver brand-level thought leadership content through speaking opportunities, interviews, and other engagements.
• Leverage and develop AI prompts to produce video scripts, presentation talking points, blog articles, and more while capturing individual voices.
• Develop a deep understanding of the Retail portfolio story and refine content for publication as a human editor.
• Build and optimize living content libraries for both AI prompt generation and curated creative assets.
• Collaborate with the internal research team to translate study findings into client-facing educational content.
• Brainstorm and partner with creative agencies to develop assets such as eBooks, presentations, and videos.
• Manage project timelines and communicate with stakeholders to ensure timely completion.
• Assist in product-touching marketing campaigns by translating key product information into succinct, persuasive copy and ensuring adherence to brand voice and guidelines.

Required Qualifications

• Education: Bachelor's degree in a related discipline or an equivalent combination of education and experience.
• Experience Required: Minimum of 2 years in marketing and/or editorial roles, or an alternative combination such as a master’s degree with up to 2 years’ experience or 6 years’ experience in a related field.
• Demonstrated familiarity with using AI tools (e.g., ChatGPT) to develop content.
• Proven success in a content marketing or content strategy role, encompassing ideation, writing, editing, and proofreading.
• Excellent written, verbal, and interpersonal communication skills with a strong command of language and grammar.
• Experience working in marketing or public relations agency environments and interfacing with creative design partners.
• Ability to work in a high-performance, fast-paced team environment with effective organizational skills.
• Proficiency in Microsoft Office applications.

Preferred Qualifications

• Familiarity with Monday.com project management tool is preferred.

Benefits & Perks

• Benefits: A competitive salary paired with top-notch bonus and incentive plans.
• Exceptional work-life balance with flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Opportunities for professional development and continuing education.
• Inclusive parental leave policies, comprehensive fertility coverage, and adoption assistance.
• Additional perks such as pet insurance and employee discounts.