Manager of Marketing and Communications

Position Overview

The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies and play a critical role in promoting the college’s programs, research, and achievements. This position is responsible for ensuring the college’s visibility, reputation, and overall brand are amplified both internally and externally. It requires a creative and strategic thinker with strong leadership skills, able to foster collaboration across departments, manage high-impact campaigns, and lead a team to maintain a strong online presence. The manager will supervise the communication, marketing, and outreach staff within the Dean’s office.

Key Responsibilities

• Communications: Work closely with and supervise the communications staff; aid in prioritizing and assigning communication activities.
• Oversee the development and implementation of an integrated communications plan for CoLA and serve as the primary media contact.
• Coordinate the development and dissemination of CoLA annual impact reports, digital newsletters, and alumni/donor communications.
• Write and edit event scripts in collaboration with relevant stakeholders and coordinate CoLA website updates and social media presence with University Communications personnel.
• Marketing: Update and implement a comprehensive marketing plan, review and approve promotional materials, ensure branding consistency, and design measurable marketing strategies.
• Collaborate with the Dean to integrate College-specific strategies with broader academic marketing initiatives and supervise CoLA’s web/graphic designer.
• Events Management: Lead the planning and execution of CoLA events; supervise the Special Events Planner to enhance engagement with key stakeholders.
• Budget and Resource Management: Manage the marketing and communications budget for CoLA, ensuring effective resource allocation and fiscal responsibility.
• Perform other duties as assigned.

Required Qualifications

• Education: Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field.
• Experience Required: Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or an equivalent mix of education and relevant experience in a similar role.
• Experience in advertising/media relations.
• Previous experience supervising staff and leading a team.

Preferred Qualifications

• Education: Master’s degree in marketing, communications, public relations, journalism, or related field.
• Experience working with employees, community members, students, and others.
• Demonstrated successful experience creating communications or marketing materials that are culturally responsive and accessible to the various communities served by the College.
• Demonstrated ability to successfully manage multiple projects with competing deadlines.
• Experience using a CRM for recruitment and communications.