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Director, Lifecycle Marketing

Rover.com3 months ago
Seattle, WA, United States
Hybrid
Full-time
Junior Level (1-3 years)
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Job Description

Position Overview

Rover is on a mission to make pet care easier and more accessible, and we’re seeking a Director to own our end-to-end pet parent lifecycle marketing strategy. In this role, you will lead a small team, develop innovative messaging and customer journey strategies, and work cross-functionally with marketing, product, analytics, and business development teams to drive acquisition, engagement, and retention. Join us to make an impact, work alongside passionate pet people, and help shape the future of pet care.

Key Responsibilities

  • Strategic Ownership: Define the comprehensive pet parent lifecycle strategy across multiple brands, projects, and go-to-market (GTM) campaigns.
  • Messaging Strategy: Lead the end-to-end messaging approach across owned channels using next best action models and predictive insights to drive engagement, retention, and repeat usage.
  • Content Optimization: Continuously refine messages throughout the customer journey to ensure relevance.
  • Data and Deployment: Collaborate on data strategy and facilitate scalable message deployment via Iterable.
  • Audience Expertise: Serve as the authority on the Pet Parent audience by leveraging analytics, operations, and consumer research.
  • Customer Experience: Advise product, marketing, and operations on optimizing the overall Pet Parent customer journey.
  • Learning & Experimentation: Develop annual learning agendas and experiments to continuously improve strategies.
  • Performance Monitoring: Establish booking targets, monitor lifecycle channel reporting, and provide regular campaign updates.
  • Strategy Implementation: Create business briefs for new lifecycle needs and collaborate with stakeholders for timely execution.
  • Customer Journey Mapping: Develop journey maps and partner with the UX team to ensure cohesive experiences.
  • GTM Liaison: Act as a liaison for Marketing product GTM plans with internal stakeholders.
  • Campaign Execution: Partner with Lifecycle Operations and Programming to ensure timely campaign delivery.
  • Team Leadership: Performance manage and develop a team of strategists and campaign operators.
  • Industry Awareness: Stay informed on new features, technology, and AI innovations within the industry.
  • Objective Management: Create, manage, and track quarterly OKRs.

Required Qualifications

  • 7+ years of Lifecycle/CRM experience.
  • 4+ years of people management experience.
  • Proven success in creating lifecycle marketing strategies that drive business and revenue goals.
  • Experience building models and working with business targets.
  • Proficiency in managing email, push, web, and in-app campaigns with large ESPs (Iterable preferred).
  • Customer-focused with hands-on experience in customer journey mapping.
  • Ability to prioritize tasks, problem-solve, and advance projects effectively.
  • Strong strategic and partnership skills.
  • Experience tracking and analyzing marketing campaigns.
  • Excellent communication and relationship-building skills.
  • Ability to create effective business rhythms that inform key stakeholders.
  • Detail-oriented self-starter who thrives in fast-paced environments.
  • Up-to-date with the latest lifecycle marketing trends and standards.
  • College degree or equivalent experience.

Preferred Qualifications

  • Social, Paid, and Digital Marketing experience.

Benefits & Perks

  • Compensation: In the greater Seattle area, the first year salary range is $182,290 - $242,446 along with a long-term incentive plan based on company performance. Final cash compensation is determined by candidate experience, qualifications, skills, and abilities.
  • 401k match
  • Flexible PTO
  • Competitive benefits package, including medical, dental, and vision insurance
  • Commuter benefits
  • Bring your dog to work (and unlimited puppy time)
  • Doggy benefits, including $1000 toward adopting your first dog
  • Stocked fridges, coffee, soda, treats for humans and dogs, and free catered lunches semi-monthly
  • Regular team activities performed both in-person and virtually

Required Skills

Cross-functional Collaboration
Campaign Management
Communication
Data Analysis
CRM
People Management
Project Management
Strategic Planning
Customer Journey Mapping
Lifecycle Marketing