PR & Marketing Assistant NY

Position Overview

The PR & Brand Experience Assistant provides operational and administrative support to the PR & Marketing Manager (NY) and Global PR Marketing Coordinator (BCN). The role ensures smooth execution of PR campaigns, events, VIP experiences, and brand activations while maintaining brand consistency and communication across teams.

Key Responsibilities

• Operational Support & Bookings: Manage VIP and KOL bookings in GEM/Salesforce, handle invitations and paid reservations, coordinate with the PR Manager and liaise with Front Desk and Operations for guest check-in and special requests, and maintain booking records.
• Campaigns, Events & Coordination: Assist with logistics for local campaign activations, press events, influencer visits, and corporate experiences; support on-site execution including set-up, guest management, and dismantling while ensuring brand standards; and coordinate with suppliers and internal teams to meet deadlines and quality standards.
• Brand Experience: Decoration & Amenities: Ensure brand image elements (decor, printed materials, uniforms, etc.) align with corporate guidelines and oversee VIP amenities preparation, including seasonal décor updates in collaboration with HQ.
• Monitoring & Reporting: Maintain contact databases for press, influencers, and B2B partners, monitor and respond to online reviews with feedback summaries, and compile event, campaign, and influencer data for HQ reporting.

Required Qualifications

• Experience: 1+ year in PR & Marketing with proven coordination of influencers, media contacts, event organizers, local associations, and B2B stakeholders in the Toronto market.
• Campaign Leadership: Demonstrated track record of supporting and executing local brand campaigns with strong brand alignment within a global or regional structure.
• Industry Knowledge: Familiarity with the luxury, wellness, or high-end hospitality sectors and a keen understanding of brand positioning to elevate customer experiences.
• B2B Partnerships: Hands-on experience coordinating and managing local B2B partnerships, ideally in tourism, events, corporate wellness, or premium hospitality.
• Collaboration: Experience working with HQ or global teams, adapting and implementing central strategies to local market dynamics.

Benefits & Perks

• Compensation: $60,000 Annual Salary with performance-based bonuses.
• Insurance Coverage: 75% coverage on health, dental, and vision insurance.
• Paid Time Off: 10 days PTO.
• Career Growth Opportunities within a global and expanding brand.
• Complimentary AIRE Experience once a month.
• Exclusive Employee Discounts for you, friends, and family.
• Employee Perks Program offering discounts on entertainment and events (TicketsAtWork).
• Gym Discounts at Blink Fitness.
• Commuter Benefits.
• Employee Referral Bonus Program.

About Us

AIRE Ancient Baths are temples dedicated to creating the ultimate relaxation experience, where time does not exist. Inspired by the traditions of ancient Roman, Greek, and Ottoman civilizations, the AIRE Experience always takes place in restored historical buildings in the center of globally acclaimed cities. Our pride lies not only in the experience but in the people who make it possible. At AIRE, we foster an inclusive, human, and collaborative environment characterized by the ambition to achieve the extraordinary, excellence in every detail, diversity as a creative force, and a warm, generous spirit that inspires, connects, and evolves.

About NY Locations

At AIRE, we’re bringing the ultimate wellness experience to two iconic neighborhoods in New York City. The Tribeca location, in the heart of one of the city's trendiest neighborhoods, offers a sophisticated retreat for locals and visitors alike. Meanwhile, our Upper East Side location brings the luxury and serenity of AIRE to one of Manhattan's most upscale and renowned areas. Together, these locations provide unique experiences that reflect AIRE’s commitment to blending history, atmosphere, and emotion in an unforgettable way.