Director of Marketing

Position Overview

Radiology Ltd., a 500+ employee medical imaging company located in Tucson, Arizona, is seeking a Director of Marketing. As Tucson’s hometown radiology practice, our mission is to provide compassionate care and superior medical imaging services to patients, providers, and healthcare organizations. In this role, you will lead the development and execution of the company's overall marketing strategy, overseeing brand management, digital marketing, and customer engagement initiatives while reporting directly to the COO.

Key Responsibilities

• Embrace and help drive the mission to expand access to high-quality imaging through elevated, compassionate care – improving lives and advancing healthcare.
• Contribute to company strategic planning and develop annual marketing plans and budgets in collaboration with executive leadership.
• As the brand owner, lead development and oversight of brand strategies and go-to-market activation with omnichannel effectiveness, including direct-to-physician and direct-to-patient initiatives.
• Oversee digital marketing initiatives including broad media campaigns, SEM, SEO, CRM, website, social media, events, and reputation management for patient acquisition.
• Collaborate with agency partners to deliver compelling content to acquire new patients and maximize return visits.
• Implement the Marketing Way framework encompassing segmentation, customer insights, creative briefs, journey mapping, business intelligence tools, and performance measurement.
• Analyze and optimize marketing initiatives, prepare performance reports, and make recommendations to senior leadership.
• Manage agency partners, internal stakeholders, and 1-2 direct reports while providing supervision, development, and performance evaluations.

Required Qualifications

• Education: College degree required; MBA preferred.
• Experience: 8-10 years in marketing management/brand leadership with experience in cross-functional team collaboration, supporting B2C sales, and executing direct-to-physician and direct-to-consumer campaigns.
• Knowledge & Skills: Expertise in insights-based marketing, omnichannel strategy development, agency partnership management, strategic planning, and budget setting in a matrixed organization.

Benefits & Perks

• Compensation: Annual bonuses and merit increases as part of our comprehensive package.
• Benefits: Full benefits including medical, free dental, vision, and life insurances.
• 401(k), paid time off, short- & long-term disability, and telemed services.
• Employee events including an annual family picnic, group hikes, walks, and community service events.

Apply now and join our team at Radiology Ltd., a pioneering radiology practice recognized among the “Top 25 Connected Healthcare Facilities” in the nation.