Content Planning & Analysis Analyst
Job Description
Position Overview
This role is focused on analyzing the performance of Disney’s content catalog on its streaming platforms to optimize the content mix for acquiring and retaining users. You will support strategic decision-making by building and maintaining models that set performance targets, monitoring key indicators of content engagement, and tracking progress against business objectives.
Key Responsibilities
- Analyze the performance of Disney’s content catalog on various streaming platforms to identify optimization opportunities.
- Build and maintain models to set performance targets, monitor key indicators of content engagement, and track progress against business objectives.
- Create clear and thoughtful presentations to share insights about the performance of disparate portfolios, brands, and genres.
- Develop analyses and frameworks to identify areas for optimization on past content investments, driving strategic decision-making for future investments.
- Communicate actionable recommendations to a diverse audience of stakeholders with varying skill sets and job functions.
Disneyland is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.