Associate Marketing Manager

ODL, Inc8 months ago
Zeeland, MI, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Responsibilities

  • Execute product marketing initiatives, including new product launches and annual plans.
  • Support omni-channel marketing campaigns aligned to business goals and KPIs.
  • Coordinate creation and delivery of catalogs, sales collateral, and marketing assets; manage proofing and feedback.
  • Support tradeshow and event execution, including timelines, asset requests, and partner coordination.
  • Conduct market, customer, and competitive research to inform messaging and campaigns.
  • Maintain working product knowledge to ensure accuracy and consistency across marketing assets.
  • Track marketing performance and support KPI reporting, ROI analysis, and post-launch reviews.
  • Ensure brand standards and messaging consistency across all marketing materials.
  • Collaborate with Sales, Product Management, and cross-functional teams to support go-to-market execution.
  • Support sales and marketing alignment through material preparation, communication, and follow-up tracking.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • 2–4 years of experience in marketing, preferably in channel marketing, B2B, or building products, construction, or related industries.
  • Experience supporting multi-channel marketing campaigns and product launches.
  • Strong written and verbal communication skills, with ability to work effectively in cross-functional teams.
  • Exceptional organizational skills with ability to manage multiple projects.
  • Analytical mindset with the ability to interpret data, metrics, and customer insights.
  • Proactive and self-motivated with a strong work ethic and eager to learn in a fast-paced environment.
  • Creative problem-solving abilities and enthusiasm for marketing and brand building.
  • Proficient in Microsoft Office Suite and basic understanding of CRM systems (Salesforce experience a plus).

Preferred

Benefits

  • Health, Dental, and Vision insurance.
  • Prescription Plan.
  • 401(k) with company match.
  • Tuition Reimbursement.
  • Disability Plan.
  • Paid Vacation and 10 Holidays.
  • Health Club Reimbursement.
  • Bonus program.
  • Wellness program.

Required Skills

Market Research
Omni-Channel Marketing
Data Analysis
Microsoft Office Suite
Communication
Cross-Functional Collaboration
Product Marketing
Project Management
CRM Systems