Associate Marketing Manager
ODL, Inc8 months ago
Zeeland, MI, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Responsibilities
- Execute product marketing initiatives, including new product launches and annual plans.
- Support omni-channel marketing campaigns aligned to business goals and KPIs.
- Coordinate creation and delivery of catalogs, sales collateral, and marketing assets; manage proofing and feedback.
- Support tradeshow and event execution, including timelines, asset requests, and partner coordination.
- Conduct market, customer, and competitive research to inform messaging and campaigns.
- Maintain working product knowledge to ensure accuracy and consistency across marketing assets.
- Track marketing performance and support KPI reporting, ROI analysis, and post-launch reviews.
- Ensure brand standards and messaging consistency across all marketing materials.
- Collaborate with Sales, Product Management, and cross-functional teams to support go-to-market execution.
- Support sales and marketing alignment through material preparation, communication, and follow-up tracking.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- 2–4 years of experience in marketing, preferably in channel marketing, B2B, or building products, construction, or related industries.
- Experience supporting multi-channel marketing campaigns and product launches.
- Strong written and verbal communication skills, with ability to work effectively in cross-functional teams.
- Exceptional organizational skills with ability to manage multiple projects.
- Analytical mindset with the ability to interpret data, metrics, and customer insights.
- Proactive and self-motivated with a strong work ethic and eager to learn in a fast-paced environment.
- Creative problem-solving abilities and enthusiasm for marketing and brand building.
- Proficient in Microsoft Office Suite and basic understanding of CRM systems (Salesforce experience a plus).
Preferred
Benefits
- Health, Dental, and Vision insurance.
- Prescription Plan.
- 401(k) with company match.
- Tuition Reimbursement.
- Disability Plan.
- Paid Vacation and 10 Holidays.
- Health Club Reimbursement.
- Bonus program.
- Wellness program.
Required Skills
Market Research
Omni-Channel Marketing
Data Analysis
Microsoft Office Suite
Communication
Cross-Functional Collaboration
Product Marketing
Project Management
CRM Systems