Social Media and Marketing Manager

Job Overview

Are you passionate about shaping compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will craft dynamic content, develop strategic marketing campaigns, and foster meaningful relationships with our community. Your creativity and analytical skills will drive brand awareness, boost engagement, and elevate our digital footprint to new heights. Join us to make a vibrant impact in the world of digital marketing!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create captivating content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze performance metrics.
• Conduct social listening to track brand sentiment, identify trends, and gather insights for continuous improvement.
• Optimize content for SEO by integrating relevant keywords and applying best practices in digital marketing to enhance organic reach.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI and target specific audiences effectively.
• Collaborate with public relations teams to manage brand reputation, craft press releases, and coordinate outreach efforts.
• Utilize web analytics tools like Google Analytics to measure campaign success, analyze user behavior, and refine strategies accordingly.
• Maintain consistent branding across all channels while ensuring proofread quality for all published materials.
• Support e-commerce initiatives by creating engaging product promotions and visual content that drive online sales.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Hands-on experience with social media management platforms including Hootsuite or Buffer.
• Strong understanding of SEO principles, keyword research, web analytics, and Google Analytics reporting.
• Knowledge of video editing tools for creating engaging multimedia content tailored for various platforms.
• Excellent relationship management skills to collaborate effectively with cross-functional teams and external partners.
• Ability to handle multiple projects simultaneously while maintaining attention to detail in proofreading and branding consistency. Join us as a vital part of our dynamic team where your innovative ideas will shape the future of our digital presence!

Job Type

Job Type: Part-time

Pay

Pay: $20.00 - $30.00 per hour

Benefits

• Flexible schedule

Work Location

Work Location: In person