Head of Marketing Communications

Miro9 months ago
New York, NY, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

We're seeking an experienced Head of Marketing Communications to develop and lead Miro’s integrated MarCom strategy globally. In this senior role, you'll create the vision for how we communicate and elevate Miro's brand narrative through content, brand activations, social media, partnerships and communications. This position requires a unique blend of strategic vision, creative thinking, and operational excellence to build a world-class Marketing Communications function that drives business impact through compelling storytelling and effective channel management.

Key Responsibilities

  • Develop and own Miro’s global Marketing & Communications strategy aligned with our business objectives and marketing goals.
  • Lead the evolution of Miro's brand narrative as we expand our product portfolio.
  • Build and manage high-performing teams across Brand Marketing, Content, Social Media, PR, and Influencer Marketing.
  • Create comprehensive communications playbooks and standards to ensure consistent brand experiences across channels and regions.
  • Drive the content strategy and editorial calendar across owned and earned media.
  • Oversee public relations efforts, including media relations, thought leadership, and crisis communications.
  • Develop metrics frameworks to measure communications effectiveness and drive continuous improvement.
  • Manage global marketing communications budgets with a focus on maximizing impact while increasing efficiency.

Required Qualifications

  • 10+ years of experience in marketing communications, with at least 5 years in leadership roles.
  • Proven track record developing and executing integrated marketing strategies in B2B SaaS environments.
  • Experience leading communications through company transitions (e.g., multi-product evolution, repositioning).
  • Outstanding leadership and communication skills across diverse international stakeholders.
  • Strong strategic thinking abilities combined with operational excellence.
  • Experience building and managing high-performing, distributed marketing teams.
  • Deep expertise in content strategy, brand management, social media, PR, and influencer marketing.
  • Data-driven approach to measuring communications effectiveness and ROI.

Benefits & Perks

  • Competitive equity package.
  • Lunch, snacks and drinks provided in the office.
  • Wellbeing benefit and WFH equipment allowance.
  • Annual learning and development allowance to grow your skills and career.
  • Opportunity to work for a globally diverse team.

Required Skills

Content Strategy
Strategic Vision
Data-Driven Decision Making
Influencer Marketing
Integrated Marketing Communications Strategy
Brand Management
Social Media
Public Relations
Operational Excellence
Team Leadership