Content Strategist

Position Overview

The Content Strategist is a key consultative expert responsible for driving strategic and editorial excellence across select brands. This role ensures alignment with brand objectives, behavioral strategies, and audience needs while coordinating with Creative Editorial, Measurement, and Patient Solutions teams. Based in East Hanover, NJ, this full-time opportunity offers competitive Compensation of 155000.00 - 255000.00 USD per Year.

Key Responsibilities

• Serve as the embedded editorial and content quality lead for assigned IMST teams.
• Execute comprehensive content strategy development including content mapping and impact planning consultation.
• Interpret human insights and behavioral strategies to establish robust content themes and messaging frameworks.
• Lead strategic partnerships with Marketing Strategy Leads and Experience Planners to assess content gaps and develop innovative solutions.
• Manage and guide the development of messaging, content plans, and core assets with emphasis on narrative clarity and visual storytelling.
• Collaborate with the Creative Editorial team to ensure consistency in tone, style, and storytelling.
• Lead creative reviews and provide editorial feedback on key deliverables such as scripts, infographics, and digital experiences.
• Establish best practice guides and conduct learning sessions (e.g., Lunch 'n Learns) to promote editorial excellence.
• Develop content strategy capabilities and strategic frameworks across the brand portfolio.
• Foster a collaborative work environment and promote cross-functional teamwork.
• Travel for production as needed.
• Perform other duties as assigned.

Required Qualifications

• Advanced experience in content strategy development, content mapping, and impact planning methodologies.
• Expert editorial judgment with strong patient storytelling and messaging development capabilities.
• Strategic thinking with a deep understanding of audience segmentation and behavioral psychology.
• Proven track record in developing integrated content campaigns that drive measurable engagement and behavior change.
• Experience coordinating cross-functional teams and managing resources across multiple disciplines.
• Excellent verbal and written communication skills with strong client relationship management.
• Expertise in data visualization, infographics creation, and collaborative content development initiatives.
• Ability to evaluate content effectiveness and make independent optimization decisions.
• 10+ years of content strategy experience within agency, brand, or healthcare marketing environments.
• Proven success in leading content initiatives for regulated industries, preferably pharmaceutical or healthcare.
• Experience managing content for multiple brands or product lines simultaneously.
• Collaboration experience with creative agencies and internal marketing teams.
• Bachelor's degree in Marketing, Communications, or a related field required.
• Experience in the Healthcare/Pharma industry via agency or creative services.

Benefits & Perks

• Health and welfare benefits including medical, dental, and vision coverage.
• Spending accounts and life insurance options.
• Voluntary plans to meet your needs.
• 401(k) plan participation.