Director of Communications + Marketing

Position Overview

The Director of Communications + Marketing is a Full Time, Exempt role located at HQ Sacramento, CA and reporting to the Vice President of Communications and Technology. Compensation: $80,000 - $90,000 DOE. Based in Sacramento, this role is responsible for developing and implementing CRA’s communications strategy and objectives. The position involves crafting comprehensive communications plans and executing a broad range of marketing and public relations activities to support advocacy, sales/membership, partnerships, training, and community engagement.

Key Responsibilities

• Develop and execute the Association’s comprehensive communications strategies, including content development, management, and measurement.
• Oversee public and member communications, as well as CRA brand identity and marketing initiatives.
• Produce the Confidential Bulletin Podcast (3 episodes monthly) and other promotional and informational materials.
• Field all media requests and collaborate with the CEO and GA on responses, including drafting Op Eds, press releases, and letters to the editor.
• Advance CRA’s brand through multi-channel marketing efforts, earned media, and public relations.
• Design and direct public affairs campaigns that integrate legal, legislative, public education, communications, and organizing strategies.
• Analyze state and local legislative implications to craft advocacy messaging, talking points, and media statements.
• Manage communications channels including biweekly State Board updates, newsletters, and member communications.
• Plan and produce the CRA’s monthly podcast and other multimedia education campaigns to enhance industry reputation.
• Serve as the primary CRA contact for media inquiries and coordinate responses with executive leadership.
• Maintain up-to-date knowledge of industry trends, news, and consumer habits.

Required Qualifications

• Bachelor’s degree in communications, political science, or a related field (Masters degree or advanced degree preferred).
• Minimum of five years’ experience in a political-related field or an equivalent combination of education and experience.
• Strong understanding of political processes, campaigns, elections, and the California legislative environment.
• Expertise in both digital and traditional marketing, with a demonstrated interest in AI marketing.
• Proven written and oral communication skills, including public speaking and content creation.
• Excellent multitasking abilities with a proven track record of meeting deadlines in a fast-paced environment.
• Proficiency in Microsoft Office and website content management systems.
• Familiarity with AP Style, copywriting, and editing best practices.
• Strong organizational, interpersonal, and customer service skills.