Senior Marketing Specialist- Industrial Automation Marketing

Position Overview

As a Senior Marketing Specialist – Industrial Automation Marketing, you will lead the design, creation, development and delivery of marketing programs. You will plan the strategy to support the growth and expansion of company products and services, attract customers to the company website and online presence, promote products or services, create and convey brand messages to improve brand awareness, and analyze statistics to optimize marketing performance. You will also develop marketing content, explore sales channels, and may coordinate involvement in conferences, exhibitions, and marketing seminars.

Key Responsibilities

• Execute integrated, Wesco-led automation marketing campaigns that support industrial end-user growth by leveraging a consistent narrative across digital, events, webinars, and sales enablement to drive pipeline and customer engagement.
• Partner with internal sales and marketing leaders to activate campaign-based demand generation programs, ensuring alignment to business priorities and measurable outcomes rather than one-off requests.
• Track and report on pipeline creation and engagement metrics, helping refine campaign execution and scale successful approaches across markets.
• Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns and traditional marketing such as direct mailers, brochures, flyers, and catalog pages.
• Assist with the development and management of tracking for lead-generation activities such as link building, directory listings, blog, social media, and online press release generation.
• Monitor customer engagement and KPI metrics of marketing campaigns and provide insight on how to improve or expand them.
• Assist with research and analysis activities including web metrics/trend analysis, tracking, competitive website/eCommerce monitoring, customer research, and competitor research.
• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.
• Monitor customer engagement and KPI metrics of marketing campaigns and provide insight on improvements.

Required Qualifications

• Bachelor’s degree in marketing, communications, or a relevant industry is preferred.
• 4 to 5 years of product, solution, or field marketing experience is required, with 6 years preferred; experience in a Fortune 500 company is an advantage.
• Proven expertise in marketing strategy and implementation, including multi-channel marketing and associated best practices.
• Strong written and verbal communication skills with an ability to communicate clearly and succinctly to both internal and external groups.
• Highly organized and detail oriented, with a customer-centric focus and a commitment to quality.
• Excellent research and analytical skills with the ability to interpret data trends and derive actionable insights.
• Ability to identify new and evaluate existing business opportunities by asking insightful questions and understanding the big picture.
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite and at least basic- to intermediate-level knowledge of HTML or WordPress.
• Creative, entrepreneurial, and capable of working autonomously while effectively influencing others through negotiation and strong interpersonal skills.

Compensation Details

Compensation: $74,285 - $118,856 Annually. This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include bonus or sales incentive plan participation. For certain sales roles, a commission structure is also available.

Benefits & Perks

• Paid time off
• Medical, dental, and vision coverage
• Retirement savings plans
• Participation in bonus or commission incentive plans