Sr. Vice President, Marketing

Position Overview

Here's what makes this role rare: you get to design and build the marketing function you wish you'd had at every previous company. What you're walking into: A company with strong brand equity, healthy business pipeline, talented team, and complete leadership alignment on what marketing should become. What's missing is the strategic vision and partnership model that transforms good contributors into a high-performing function. The opportunity is to establish marketing as the strategic partner regional operations rely on and the C-suite trusts. You will consolidate fragmented spend, create thought leadership programs, refine brand standards, and prove that marketing is an investment that pays dividends. In this role, you're architecting how marketing works in a sophisticated, decentralized organization with creative freedom, executive support, and a team ready for leadership.

Key Responsibilities

• Regional Partnership & Shared Services Model – Build marketing as the strategic support system regional operations rely on through consistent value delivery, understanding business priorities, and creating shared services that balance centralized efficiency with regional autonomy.
• Brand Stewardship & Standards – Refine brand standards, messaging frameworks, and visual guidelines to ensure consistency across regions while maintaining local market relevance.
• External Agency & PR Management – Consolidate fragmented external marketing spend, optimize agency relationships, and establish a strategic PR approach that coordinates regional and corporate needs.
• Executive Thought Leadership & Brand Support – Create a turnkey content engine that elevates C-suite and regional leaders as industry voices through thought leadership strategy, content creation, distribution, and personal brand support.
• Marketing Operations & Team Development – Build a high-performing marketing organization by assessing current structures, redesigning for value delivery, hiring to fill gaps, establishing performance metrics, and fostering a customer service culture.
• Budget Management & ROI Demonstration – Manage the marketing budget with financial discipline, track investments against business outcomes, identify cost optimization opportunities, and shift perception from an expense center to a value driver through clear measurement.

Required Qualifications

Experience Profile:

• 12-15 years B2B marketing leadership experience, including at least 5 years in complex organizational environments (multi-division corporations, franchised/licensed business models, professional services firms, or highly decentralized structures)
• Demonstrated success operating in matrixed organizations where influence matters more than authority
• Track record of establishing shared services models that balance centralized efficiency with local autonomy
• Experience managing agency relationships with proven ability to consolidate fragmented spend and improve ROI
• History of building high-performing teams, including reshaping inherited organizations

Critical Capabilities:

Partnership Over Command:

• Instinctively asks "What do you need?" before declaring "Here's what we're doing"
• Comfort with ambiguity and the messiness of consensus-building across strong personalities
• Ego strength to absorb regional frustration without getting defensive
• Political savvy to navigate organizational dynamics without playing politics
• Patience to build trust through consistent follow-through rather than demanding immediate compliance

Business Acumen:

• Deep understanding of B2B buying cycles, relationship-based sales, and long-term client development
• Ability to speak the language of business (revenue, margins, efficiency, ROI) beyond just marketing metrics
• Financial literacy to build business cases, manage budgets, and demonstrate value in CFO-friendly terms
• Intellectual curiosity to quickly learn industry dynamics without claiming false expertise

Strategic + Tactical Balance:

• Senior enough to think strategically about brand positioning, market opportunities, and organizational design
• Practical enough to roll up sleeves on tactical execution when needed
• Comfortable moving between high-level strategy sessions and ground-level problem-solving
• Understands that earning trust through tactical contributions can unlock strategic influence over time

Communication Excellence:

• Exceptional written communication with the ability to ghostwrite executive content and craft compelling brand messaging
• Strong presentation skills for board meetings, regional forums, and team rallies
• Active listening skills that make stakeholders feel heard
• Ability to translate complex marketing strategy into business-friendly language

Technical Skills:

• Experience with modern marketing technology stacks (CRM integration, marketing automation, analytics platforms, content management systems)
• Strong grasp of digital marketing fundamentals including social media strategy, paid promotion, SEO/SEM, and website optimization
• Expertise in brand architecture and positioning development
• Proficiency in PR and communications strategy, including media relations, reputation management, crisis response, and thought leadership
• Ability to work with marketing metrics and analytics, build dashboards, and be measured on performance

Cultural Fit Indicators:

• Genuine respect for individuals engaged in hard physical work under challenging conditions
• Appreciation for regional pride and autonomy as organizational strengths
• Comfort in environments where decision-making is consultative rather than directive
• A strong sense of authenticity and humility
• A passion for building something meaningful on a strong foundation

McCarthy is proud to be an equal opportunity employer, including disability and protected veteran status.