Vice President, B2B Marketing Job at MasterCard in Boston

Title

Vice President, B2B Marketing

Locations

Purchase, New York; Boston, Massachusetts; Miami, Florida; Arlington, Virginia

Overview

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Key Responsibilities

Strategic Portfolio Leadership

• Transform I&I marketing from fragmented product‑level efforts to a unified, scalable, customer‑centric approach.
• Develop and execute data‑driven marketing strategies to accelerate portfolio growth.
• Champion a unified story for I&I, ensuring consistent messaging across products, channels and functions.
• Drive awareness and engagement through multi‑channel marketing plans targeting C‑suite, decision makers and user personas.
• Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
• Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design and product prioritization.

Team & Stakeholder Leadership

• Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation and continuous improvement.
• Build team capabilities in stakeholder communication, business alignment and visibility of marketing impact.
• Provide clear direction, feedback and professional development opportunities.

Market Expertise & Influence

• Serve as the expert on buyer personas, competitive landscape and strategic GTM motions, building use‑case narratives and driving the portfolio’s shift towards buyer‑based, AI and API‑first solutions.
• Influence cross‑functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.

Performance Management & Measurement

• Deliver regular updates on marketing performance, ROI and market trends, providing actionable recommendations.
• Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
• Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.

Collaboration & Cross‑Functional Alignment

• Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field and Customer Marketing teams.
• Partner with Services Marketing, Communications and IMC to launch Tier 1 / Big Bet activations and unified narratives.
• Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
• Develop standardized sales enablement tools and training programmes.
• Collaborate with channel partners to maximise impact at key events.

Innovation & Future‑Readiness

• Prepare for business evolution by developing scalable marketing systems supporting network‑led and self‑service models, including embedded use cases, API developer marketing and agentic consulting.
• Operationalise self‑service GTM and support transition to platform‑based, AI‑enabled solutions.
• Build and launch a thought leadership engine in partnership with global Advisors and consulting.

Requirements

• 10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments.
• Proven success in large, complex matrix organisations and high‑growth, customer‑centric teams.
• Deep understanding of B2B positioning, demand generation and funnel management.
• Experience managing and/or co‑owning product/portfolio P&L in a growth business.
• Demonstrated team leadership, including managing managers and building high‑performing teams.
• Exceptional communication, collaboration and stakeholder management skills.
• Ability to prioritise and manage multiple projects in a fast‑paced environment.

Preferred Qualifications

• Experience in marketing, consulting and SaaS industry.
• Experience partnering with major account sales teams.
• MBA or advanced degree in marketing or related field.

Equal Employment Opportunity

Mastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting.

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices.
• Ensure the confidentiality and integrity of the information being accessed.
• Report any suspected information security violation or breach.
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Compensation

In line with Mastercard’s total compensation philosophy, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. Base salary ranges for this role in different locations are as follows: Purchase, New York: $217,000 – $359,000 USD.

Benefits

• Insurance (medical, prescription drug, dental, vision, disability, life)
• Flexible spending account and health savings account
• Paid leaves (16 weeks of new parent leave, up to 20 days of bereavement leave)
• 80 hours of paid sick and safe time, 25 days of vacation time and 5 personal days (prorated based on date of hire)
• 10 annual paid U.S. observed holidays
• 401k with a best‑in‑class company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on‑site fitness facilities
• Eligibility for tuition reimbursement
• And many more benefits for full‑time employees