Manager, Global Brand Marketing

Position Overview

The Brand Marketing Manager – Manpower and ManpowerGroup works with senior brand marketing leaders, business teams, field staff, and executive leadership to implement cost effective, integrated marketing strategies. This role is key in developing and executing strategic marketing plans and just-in-time campaigns that position service capabilities, thought leadership, and products among both internal and external audiences to increase awareness, engagement, and revenue.

Key Responsibilities

• Establish collaborative global partnerships with regional and country marketers.
• Develop and implement annual marketing plans and integrated campaigns.
• Support local-to-world campaign strategies ensuring message alignment across channels.
• Collaborate with global stakeholders to design and deliver marketing communications initiatives.
• Drive content marketing and brand recognition by enforcing global brand standards and maintaining marketing assets.
• Oversee campaigns from concept through execution, including project management, content creation, and stakeholder communication.
• Analyze marketing performance data and manage campaign budgets.
• Maintain campaign calendars and update stakeholders on marketing progress.

Required Qualifications

• Bachelor's Degree in marketing, business, or a related field strongly preferred.
• Minimum of 7 years of product marketing experience.

Preferred Qualifications

• Service industry experience is preferred.
• Experience in a creative agency or with integrated marketing strategies is preferred.