Marketing Manager, Digital Pathology

Evident Scientificabout 1 year ago
Boston, Massachusetts, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

Evident Scientific is a company dedicated to enhancing people’s lives through innovative life science and industrial products. As a Digital Pathology Marketing Manager, you will drive global marketing campaigns, coordinate strategic initiatives, and support product launches for cutting‐edge digital pathology solutions. Join a company with a rich heritage that blends deep technical expertise with modern innovation to make the world a healthier, safer place.

Key Responsibilities

  • Lead NPI Process: Oversee the content and execution of the NPI process from a marketing perspective with stakeholders to ensure timely, high-quality NPIs.
  • Drive Global Campaigns: Define, build, launch, and manage global campaigns with cross-functional teams to achieve lead targets across channels.
  • Optimize Budget and Resources: Allocate budget and resources strategically to meet NPI and product campaign objectives.
  • Enhance Social Media Strategy: Collaborate with global social media teams to increase touchpoints and customer engagement.
  • Coordinate Global Content Strategy: Lead global content creation including blogs, photography/videos, testimonials, brochures, and web content.
  • Support Regional Marketing Initiatives: Assist regional teams with marketing requests ensuring alignment with global strategies.
  • Manage Global Content: Oversee and update content on platforms ensuring consistency and accuracy.
  • Collaborate on Event Strategy: Work with event leaders to develop and execute strategies aligning with marketing goals.
  • Monitor and Report Campaign Performance: Track, analyze, and report campaign performance to optimize results.
  • Develop Product Launch Strategies: Create and implement comprehensive strategies for successful market entry.
  • Market Analysis and Positioning: Conduct analysis to identify opportunities and develop effective positioning strategies.

Required Qualifications

  • University degree in natural sciences, medicine, business administration, or a related field.
  • Minimum 5 years’ experience in a leading marketing role with a proven track record in product marketing and global campaign management, ideally in clinical or diagnostic workflows.
  • Strong data-driven decision-making skills and commercial acumen.
  • Excellent collaborative skills with the ability to work effectively within international teams.
  • Superior English communication skills, both written and verbal.
  • Willingness to travel approximately 30% of the time.

Benefits & Perks

  • Competitive salaries
  • Robust 401(k) program
  • Annual bonus program
  • Comprehensive medical benefits
  • Tuition reimbursement
  • Parental and adoption leave

Required Skills

Stakeholder Collaboration
Data-Driven Decision Making
Budget and Resource Optimization
NPI Process Oversight
Digital Pathology Marketing
Social Media Strategy
Global Campaign Management
Market Analysis and Positioning
Content Strategy Development
Project Management
Product Launch Strategy