Social & Content Marketing Manager

Position Overview

The Social & Content Marketing Manager plays a crucial role in developing and executing our social media and content marketing strategies to enhance brand visibility, engage audiences, and support our overall marketing goals. Reporting to the Digital Marketing Director and managing a Social Media Coordinator, this role is essential for driving our digital narrative and engagement.

Key Responsibilities

• Develop and implement innovative social media and content marketing strategies to increase engagement, brand awareness, and website traffic.
• Oversee the management of all social media accounts, ensuring consistent, brand-aligned content and active engagement with our audience.
• Lead the creation and distribution of compelling content across multiple platforms, including blogs, social media posts, newsletters, and multimedia content.
• Monitor and enhance the online reputation of the organization by managing reviews and feedback across platforms.
• Analyze social media and content marketing performance using analytics to inform strategies and report success metrics to stakeholders.
• Stay current with social media trends, content marketing innovations, and relevant technologies, adjusting strategies to maintain a competitive edge.
• Collaborate with internal teams to integrate social media and content marketing into broader marketing and organizational strategies.
• Initiate and manage an influencer marketing program by identifying and partnering with influencers that align with our brand values, negotiating partnerships, coordinating content creation, and measuring campaign effectiveness.
• Manage and mentor the Social Media Coordinator and directly supervise employees per organizational policies.

Required Qualifications

• Minimum 3+ years of experience in social media management and content marketing.
• Demonstrated ability to follow instructions with excellent grammar and attention to detail.
• Strong organizational, project management, and communication skills.
• Proficiency with Microsoft Excel, Word, and Outlook.
• Ability to craft engaging messages and analyze campaign performance effectively.

Preferred Qualifications

• 3+ years of leadership experience, preferably with direct report management.
• 3+ years of expertise in managing social media platforms, content creation, and digital analytics.
• 3+ years of experience with digital analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).