Brand and Content Marketing Manager

Position Overview

Gotham Greens is seeking a strategic Brand and Content Marketing Manager to drive our growth and evolution by increasing household penetration, brand advocacy, and loyalty. In this role, you’ll build brand awareness, engagement, and community across all digital and social channels while leading end-to-end content creation and management for social media, websites, email newsletters, and other editorial platforms. You will manage communication with influencer and brand partners, actively engaging with our online community to fuel business growth. Reporting to the Director of Marketing and collaborating closely with the Marketing team, this role is vital to connecting content strategy with performance goals.

Job Location: Headquarters - New York, NY | Remote: Optional Work from Home | Position Type: Full Time | Level: Experienced

Key Responsibilities

• Manage the editorial content calendar for all social media platforms, supporting large-scale brand initiatives and identifying key cultural moments.
• Lead the monthly editorial calendar process by reviewing plans and soliciting feedback from the broader marketing and cross-functional teams.
• Drive high-quality, category-leading communications and create engaging content across Gotham Greens’ owned digital properties ensuring consistency in brand messaging and visual identity.
• Establish Gotham Greens as a best-in-class content creator across channels including Instagram, Facebook, LinkedIn, YouTube, TikTok, X, and the website.
• Write, edit, curate, schedule, and publish original social media and editorial content that reflects the brand’s tone and voice.
• Create, edit, and produce videos and photography for digital channels.
• Manage and execute social giveaways, brand collaborations, and co-promotions.
• Build and maintain relationships with influencers and content creators.
• Engage and grow the social community by monitoring, listening to, and responding to consumers in real-time.
• Implement creative surprise-and-delight initiatives, including assembling and shipping product mailers and coupons to influencers and consumers.
• Define and track key performance metrics to assess the effectiveness of digital marketing campaigns and owned social performance.
• Analyze website traffic, social media following, impressions, and engagement to provide actionable performance reports.
• Manage all content updates on gothamgreens.com, troubleshoot website issues, and implement performance improvements for an enhanced user experience.
• Stay current on SEO best practices and perform keyword research and audits to support content development and improve search rankings.

Required Qualifications

• 3-5 years of experience in marketing with a strong focus on digital marketing, website, social media, and campaign/content development within high-growth, social-forward food and/or consumer products brands.
• Proven experience managing major social media platforms including Instagram, Facebook, LinkedIn, X, YouTube, and TikTok.
• Exceptional copywriting, photography, and communication skills with an eye for design and a passion for creating compelling visual stories.
• Familiarity with email newsletter tools, CMS platforms, and analytics tools such as Mailchimp, WordPress, Sprout Social, and Google Analytics.
• Proficiency in photography and social video editing using tools like Adobe Photoshop and Adobe Premiere Pro.
• Foundational understanding of SEO and keyword strategies, balancing SEO best practices with maintaining brand voice and editorial clarity.
• A passion for emerging platforms, internet trends, digital culture, and technology.
• Ability to analyze performance data, present insights, and modify strategies as needed.
• Highly organized, detail-oriented, and a self-starter capable of managing multiple projects and deadlines in a fast-paced environment.
• A strong passion for food, wellness, and sustainability.