Partnerships Marketing Lead: Sports and Universities

Position Overview

Swire Coca-Cola is seeking a Senior Manager of Asset Strategy specializing in Partnerships Marketing Lead: Sports and Universities within its Commercial Marketing department. In this role, you will develop and implement strategic asset marketing programs aligned with channel sales, driving new revenue opportunities and growth.

Key Responsibilities

• Develop strategic asset partner (Professional Sports & Universities) marketing programs and effectively communicate campaign performance to external asset partners and internal account managers.
• Collaborate with strategic partners to implement shared marketing plans that contribute to mutual growth in line with organizational strategic plans.
• Drive cross-functional teams to execute business plans and go-to-market strategies for assigned asset partners.
• Support the Director of Account Acquisition during contract negotiations by providing necessary documentation and insights.
• Manage the asset marketing budget by sourcing promotional items, tracking expenditures, and evaluating program effectiveness.
• Partner with internal analytics to project returns on marketing program investments.
• Perform additional duties as assigned.

Required Qualifications

• Bachelor's Degree in Business, Marketing, Economics, or a related field.
• 8-10 years of experience in partner management, business development, product management, or management consulting with a focus on revenue growth via partnerships.
• 4-6 years of experience driving cross-functional teamwork and project management.
• Proficiency in working with complex financial models and incorporating insights into deal planning.
• Ability to review and analyze complex contracts and familiarity with standard deal structures.
• Experience in negotiating terms and managing contractual processes.