Sr Manager, Marketing Operations

Position Overview

Job Title: Sr Manager, Marketing Operations at Nasuni – Boston Seaport – Hybrid (3 Days Onsite).

The Sr Manager, Marketing Operations will oversee the tech stack, processes, and data to drive efficiency and effectiveness. This role manages email marketing, campaign execution and support, as well as reporting and analysis. The candidate must understand automation and measurement strategy and be able to manage both internal and external agency support. Although not immediately a People Manager role, there is potential to lead a team as the department grows.

Key Responsibilities

• Oversee Marketing Automation governance – manage the usage of MAP and related tools to create marketing programs aligned with data standards.
• Monitor full funnel tracking (lead flow) – ensure all leads are captured, properly tagged, and tracked while reviewing and optimizing performance against SLA’s.
• Steward the marketing database – build processes and cross-functional alignment to maintain a high-quality database, grow marketable contacts, implement re-engagement programs, and develop effective hygiene/deletion practices.
• Lead the Marketing Automation team, enhancing skills in program analysis, segmentation, personalization, and ABM tactics.
• Execute and track multi-channel campaigns including outbound, nurturing, webinar invites, event support, customer communications, and partner e-newsletters.
• Serve as a partner consultant for digital marketing efforts, including automation support for the website (forms, tracking, etc.).
• Collaborate with content providers, designers, product managers, regional marketing managers, sales, and partner management on campaign production.
• Develop reporting templates and manage recurring reporting for email, webinar, event, and social media campaigns.
• Research innovative ways to reach and engage existing and prospective customers.
• Identify and implement AI-based process improvements to enhance workflow accuracy, efficiency, and automation.
• Undertake additional responsibilities and tasks as assigned on a project or interim basis.

Required Qualifications

• Bachelor’s degree in Marketing and/or Business Management.
• 5+ years of progressive marketing operations experience, with a focus on revenue or general accounting.
• Experience managing Marketing Automation Platforms (Hubspot is a strong plus).
• High proficiency in CRM systems (SFDC) and Excel.
• Excellent analytical, organizational, and communication skills.
• Ability to thrive in a fast-paced, high-growth environment and collaborate across teams.

Preferred Qualifications

• Experience with intacct, Azure/Google/AWS cloud marketplaces, and automating workflows.

Benefits & Perks

• Best in class employee onboarding and training.
• “Take What You Need” paid time off policy.
• Comprehensive health, dental, and vision plans.
• Company-paid life and disability insurance.
• 401(k) and Roth IRA retirement plans.
• Generous employee referral bonuses.
• Flexible remote work policy.
• 10 paid holidays.
• Wide array of wellbeing offerings and pre-tax savings accounts with company contributions.
• Great team culture, collaborative workspaces, and social activities.
• Free on-site fitness centers and stocked kitchens in select office locations.
• Professional development resources.

Compensation Transparency

In accordance with U.S. pay transparency laws, Nasuni is committed to providing visibility into compensation for all U.S.-based roles. Click HERE to view our compensation ranges by job grade. Actual compensation will be based on a variety of factors, including a candidate’s experience, skills, education, and work location.