Transactions BD & Marketing Manager - Finance

Position Overview

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. The Finance BD & Marketing Manager supports the Projects and Energy, Sports and Entertainment, and Restructuring subgroups in identifying and driving strategic growth initiatives to expand client relationships, generate demand, and bolster our brand in collaboration with our broader Communications, Marketing, and Business Development department. This role is ideal for a mid-level professional with strong business development acumen, a proactive growth mindset, and experience supporting transactional or finance-focused practice groups. Location: This position may be based in New York, Philadelphia, Boston, Los Angeles, San Diego, Chicago, or Short Hills and offers a hybrid work schedule.

Key Responsibilities

• Develop and execute targeted go-to-market plans that expand client growth and enable collaboration.
• Lead integrated marketing and business development initiatives focused on client targeting, lead generation, and pipeline acceleration.
• Analyze market trends, client priorities, and competitive dynamics to shape messaging, build thought leadership, and identify strategic targets.
• Draft and refine marketing and business development content including pitch materials, capability statements, and event invitations.
• Develop and execute a strategy for awards and directories to highlight impactful client work and individual achievements.
• Lead BD integration for lateral partners by identifying and pursuing cross-selling opportunities.
• Collaborate with pitch, proposal, and competitive intelligence teams to draft compelling proposals and identify pitching trends.
• Partner with broader marketing, BD, and communications teams to implement high-impact brand and digital campaigns.
• Work with sector teams to package the group’s capabilities and raise visibility both internally and externally.
• Support the planning and execution of practice group meetings, retreats, and key client engagement events.
• Manage the practice group marketing budget ensuring alignment with firm priorities and campaign ROI.
• Track, analyze, and report performance metrics for BD and marketing initiatives.
• Perform other duties and special projects as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of Sales/Marketing experience in a professional services environment.
• Experience in a law firm or professional services setting with a strong focus on business development.
• Exceptional project management skills combined with strong writing, presentation, and communication abilities.
• Proficiency with Microsoft Word, Excel, PowerPoint, and familiarity with CRM systems or pipeline tracking tools.
• Ability to effectively communicate with clients, produce high-quality work on tight deadlines, and manage competing priorities in a fast-paced environment.
• Commitment to firm policies, positive work relationships, and upholding professional standards.

Benefits & Perks

• Compensation: $142,788 - $197,799 per year (dependent on geographic location, experience, and qualifications).
• Comprehensive benefits package including medical/dental/vision insurance and 401(k).
• Hybrid work environment offering flexibility between in-office and remote work.
• Robust opportunities for career growth and professional development.