Director of Marketing at Robert Half Houston, TX

Job Description

HYBRID ONSITE IN HOUSTON, TX!

We are searching for a Director of Marketing/Performance Marketing to join our team based in Houston, Texas. This role is significant in our organization, as you will be tasked with generating leads, optimizing digital marketing strategies, and managing our HubSpot platform. This is a contract to permanent employment opportunity, providing the chance to significantly impact our rapidly growing MISSION BASED company. Apply today to learn more about this exciting opportunity!

Responsibilities:

• Develop and implement effective digital marketing strategies to drive lead generation
• Utilize HubSpot for marketing automation, ensuring all franchisees are adequately trained
• Oversee performance-based marketing initiatives and track their success
• Develop and execute various social media strategies, staying up to date with the latest trends
• Monitor and optimize social media advertising campaigns
• Create engaging social media content to attract and interact with targeted virtual communities
• Implement social media initiatives to increase brand awareness and improve marketing efforts
• Drive lead generation campaigns to create a consistent stream of prospective customers
• Evaluate and refine social media advertising strategies based on analytics data
• Stay updated with advancements in the field of digital marketing, incorporating new ideas into our strategies.

Qualifications:

• A minimum of 2 years of experience: in a similar role as a Director of Marketing.
• Proficient in Digital Marketing.
• Experience: using HubSpot for various marketing activities.
• Ability: to Drive Lead Generation effectively.
• Experience: in designing and executing Lead Generation Campaigns.
• Knowledge: of Performance Marketing strategies and techniques.
• Demonstrable experience: in creating and managing Social Media Campaigns.
• Proficiency: in Social Media Advertising.
• Proven track record: in creating engaging Social Media Content.
• Experience: in launching and managing Social Media Initiatives.
• Ability: to craft and implement a comprehensive Social Media Strategy.
• Staying up-to-date: with Social Media Trends and leveraging them for brand promotion.