Marketing Advertising Strategist

Robert Half is partnering with our client in the search for a Marketing Advertising Strategist to support audience management strategy and digital media enablement initiatives.

Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.

Marketing Advertising Strategist – Audience Management Strategy & Enablement

Duration: 6 months (Paternity Leave Coverage)

Pay Rate: $52–56/hour (W2)

Location: 100% Remote (U.S. – EST or CST hours required)

Schedule: 40 hours/week

Position Overview:

The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.

Key Responsibilities:

• Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms
• Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals
• Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance
• Brief audience strategies and assess omnichannel audience effectiveness and performance
• Translate data and insights into actionable recommendations to inform future campaigns
• Coordinate with an offshore team responsible for audience build and BAU execution
• Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements
• Create clear documentation, playbooks, and executive-ready presentations
• Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)
• Communicate effectively with senior stakeholders and executive leadership