Senior Digital Marketing Strategist, E-commerce Growth

Position Overview

Our client, a rapidly growing e-commerce company specializing in sustainable fashion, is seeking an innovative Senior Digital Marketing Strategist to drive their online growth initiatives in Atlanta, Georgia, US. This role requires a data‐driven marketer with a comprehensive understanding of the digital landscape, a passion for customer acquisition and retention, and a proven ability to develop and execute successful multi‐channel marketing campaigns.

This is a fantastic opportunity to significantly impact brand visibility and revenue in a dynamic market.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives to drive customer acquisition, engagement, and retention.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, focusing on maximizing ROI.
• Oversee SEO strategy, including keyword research, on-page optimization, technical SEO, and link-building initiatives to improve organic search rankings.
• Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing to nurture leads and drive conversions.
• Manage affiliate marketing programs and explore new partnership opportunities.
• Collaborate with content creators to develop engaging and SEO-friendly content for various channels.
• Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and other relevant platforms, providing actionable insights and recommendations for improvement.
• Conduct A/B testing on landing pages, ad creatives, and email copy to optimize conversion rates.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor junior marketing team members.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• Minimum of 6 years of progressive experience in digital marketing, with a strong focus on e-commerce growth.
• Proven track record of developing and executing successful digital marketing campaigns that have driven significant revenue growth.
• Expertise in managing paid search (PPC), paid social, SEO, email marketing, and affiliate marketing.
• Proficiency with Google Analytics, Google Ads, social media advertising platforms, and email marketing software (e.g., Mailchimp, HubSpot).
• Strong analytical and data interpretation skills, with the ability to translate data into actionable strategies.
• Excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously in a fast-paced environment.